Inside Sales and Marketing Representative

Cypress, CA, United States

Yamaha has an excellent opportunity for an eBike Inside Sales & Marketing Representative to join our Smart Powered Vehicles team in Cypress, CA. The Inside Sales & Marketing Representative will be responsible for driving sales growth in their region(s), activating new dealers, and ensuring excellent customer experiences. In addition, they will be responsible for identifying new dealer prospects and educating eBike dealers on current sales programs, dealer systems, dealer marketing programs and product education including eBike and accessories. The role includes reporting on all sales activities and identifying improvement areas to increase eBike business and enhance customer satisfaction.

What you’ll be doing:

Proactively reach out to prospects through cold-calling, email campaigns, and other communication and sales lead strategies. Analyze past sales history vs. current market trends to formulate a strategy for responsible region and each dealer. Qualify leads and manage the sales pipeline to achieve sales targets and increase market share.

Identify and prospect potential dealers and partners within the designated region to expand eBike dealer network. Effectively communicate the value of partnering with our brand and demonstrate a deep understanding of our product line.

Regularly update and maintain accurate records of sales activities and opportunities using our CRM or other reporting tools. Analyze data to identify trends and opportunities for improvement.

Collaborate with field sales team to ensure seamless onboarding of new dealers. Conduct training sessions to educate dealers on products, programs, dealer systems, sales techniques, and brand values.

Achieve key wholesale, retail, market share, performance and initiative targets as set by management. Support other members in achieving team and individual goals.

Build and sustain strong teamwork with field sales & marketing coworkers and all other internal Yamaha business units (Motorsports DMs, Marine DMM, etc.) support groups and external partners as needed to achieve required results.

Promote products at required customer and dealer events and travel to key dealers and partners as needed to grow sales.

Other duties as assigned.

What you’ll need to be successful:

Minimum of 5+ years proven inside sales experience in a B2B environment, preferably in bicycle or related recreational products industries. Demonstrated experience in phone sales is preferred.

Bachelor’s degree in Business, Marketing or related field is highly preferred.

Previous success at achieving sales targets and executing key business initiatives.

Excellent verbal and written communication skills including excellent negotiation ability, while taking a customer-centric approach. Ability to effectively communicate and motivate dealers and partners.

Proficiency in using CRM software and Microsoft Office Suite.

Strong ability to understand customer needs and provide appropriate solutions.

Collaborative team player who can work closely with field sales and marketing team to align strategies, share market insights, and coordinate efforts to maximize sales performance.

Willingness to travel when required for sales meetings, events, etc.

Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

Knowledge Skills and Abilities:

Goal-oriented, self-motivated, and able to work independently and as part of a team.

Ability to adapt to a fast-paced and dynamic working environment.

Expert awareness of bicycle industry business trends and eBike competitive landscape with ability to provide up to date feedback to the team to refine business strategies.

Strong up to date product knowledge of eBike industry with the ability to provide detailed technical product information to current and potential dealers.

Strong customer relationship management to cultivate long-lasting relationships with dealers/partners and provide exceptional customer service to build loyalty and trust.

Pay Range:

$52,000 - $79,990 + Sales Incentive

Yamaha intends to offer the selected candidate base pay dependent on job-related experience. Base pay is part of Yamaha’s Total Reward program, our Talent Acquisition Team will share more details as candidates progress.

What’s in it for you:

401(k) and Profit Sharing

Fertility Benefits

37.5 hour work-week

Medical, Dental, Vision

Life and AD&D Insurance

Wellness Program

Short-Term Disability Coverage (for hourly roles)

Long-Term Disability

Student Debt Repayment Benefits

Ability to borrow Yamaha product

Reports to: Department Manager

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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