Marketing & Communications Manager (College of Law)

Jacksonville, FL, United States

Marketing & Communications Manager (College of Law) Position Title Marketing & Communications Manager (College of Law)

Department College of Law

Status Full Time/Exempt

Job Summary The Marketing and Communications Assistant Director will develop and execute marketingand communications campaigns and initiatives for the Jacksonville University Collegeof Law. This is a highly collaborative role that will work in tandem with enrollmentmarketing and admissions, advancement, communication, and alumni engagement teams,as well as college leadership and faculty to raise the profile of the College of Law.This position is a member of the enrollment marketing team and participates in allteam meetings, strategy sessions, and professional development with this group inaddition to that presented in the College of Law and receives direction on that teamfrom the Director of Enrollment Communications. This position will serve and supportall marketing and communications efforts including, but not limited to email, publicrelations and news, digital marketing, print marketing, search engine optimization,website design, graphic design, inventory ordering and vendor relations/management,and management/selling of “swag” inventory.

Jacksonville University is a premier private institution in northeast Florida. Foundedin 1934, JU offers more than 100 majors, minors, and programs with over 2,000 undergraduatestudents and 1,000 graduate students. The Jacksonville University College of Law islocated in downtown Jacksonville, in a riverfront setting within easy reach of theAtlantic Ocean. Jacksonville is a vibrant, growing, and beautiful city with excellentopportunities for outdoor recreation.

Supervisory Responsibilities Supervision of student and temporary workers as necessary

Duties/Responsibilities Admissions Communications Serve as member of the enrollment marketing and admissions team representing the Collegeof Law

Receive direction and support from the Director of Enrollment Communications

Support admissions with communication needs such as: Plan enrollment marketing campaigns using social media, website updates, print piecesand other tools as time to time may be required by the enrollment marketing team orDirector Communications

New student email campaigns using leads

Current student email campaigns

Transactional emails for current and future students

Designing, ordering and organizing materials for tables and events

Collaborate on event planning needs

Public relations needs:

Press Releases

Media Pitches

JU News Hub articles

Media Interview assistance

Publication in new media, local and otherwise

Create and send monthly College of Law newsletter

Marketing Support Plan marketing campaigns that use tactics such as: Digital marketing (Examples include Facebook, Instagram, Search, Display, and Adroll)

Website updates/new web page designs

Print pieces such as marketing booklets, fold-outs, flyers, and postcards

City brand recognition including light post flags, billboards, and flyers

Assistance with video projects such as student testimonial, new location coverage,event coverage, etc.

Social Media: Plan and execute organic social media content on College of Law social channels including,but not limited to, Facebook, Instagram, LinkedIn, and YouTube

Supervise and approve work from Social Media and Marketing Student Worker

Advancement Initiatives Create needed resources and /or donor proposals to help Major Gift Officer fundraisefor the college Write and create email campaigns

Design and write proposals

Design and write PowerPoint decks

Write and design large-scale storytelling print pieces such as the "State of the Collegeof Law" booklet

Collaborate with editorial services on video projects including (scripts, schedulingetc.)

Assist with social media and other needs related to university-wide fundraising campaignssuch as Dolphin Dash or Future Made

Assist with planning and marketing of College or University-wide volunteer opportunitiesincluding Charter Day or Pro Bono Month

Alumni Engagement Email campaigns to keep the College of Law affinity group engaged

Collaborate on event planning needs for this affinity group such as collateral, brandingand logistics

Required Skills/Abilities Be an excellent communicator who can draft and edit communications for multiple channels,including print, website, and social media

Have a thorough understanding of digital marketing and communication principles andtechniques, including advertising, SEO, and analytics

Maintain an expert-level of proficiency with digital and print content developmentand management tools

Be able to work collaboratively with all members of the University such as the StrategicOperations Division and faculty throughout the University

Social media management tools expertise such as Falcon, Hootsuite or Meltwater

Digital marketing buying expertise such as advertising managers

Adobe software such as Photoshop, InDesign and Illustrator

Education, Certificates, Licenses, & Experience Minimum Education Requirement: Bachelor’s degree in closely related field such as marketing, communications, graphicdesign, or business

Minimum Work Experience: Experience in the marketing, communications, and/or graphic design industry. Experiencecan include internships and career experience. At least one year of career versusinternship experience is required.

Physical Requirements Examples:

Must be able to lift and carry equipment and supplies weighing up to 20 pounds.

Must be able to bend, stoop, and reach.

Manual dexterity to efficiently operate a computer keyboard and other business machines.

Adequate hearing to communicate effectively in person and by phone.

This is not an exhaustive list of all responsibilities, duties, and/or skills requiredfor this position. The University reserves the right to amend and change responsibilitiesto meet organizational needs.

To Apply Interested applicants are asked to submit a copy of their resume, cover letter, andlist of references along with a completed JU application to Margaret Dees at [email protected]

Howard Administration Building

2800 University Blvd N

Jacksonville, FL 32211

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