Director, Product Marketing

San Jose, CA, United States

NETGEAR has been at the forefront of innovation for nearly three decades, leading the industry with a broad range of award-winning, high-performance networking technologies for homes and businesses around the world. Every day, millions of people count on NETGEAR to connect their digital lives at home, at work, and on the go. We are passionate about delivering superior connected experiences that make it faster, easier, and more secure to do what you need and love. Everyone at NETGEAR has an impact and together, we've pushed the boundaries of what's possible in an increasingly connected world. We hire exceptional people and foster a diverse working environment where everyone feels empowered, inspired, challenged, proud, and respected.

We are seeking an experienced and innovative Senior Product Marketing Manager with a passion for consumer tech to join our Marketing team. In this role, you will work closely with the Product Development team to shape the strategic direction and positioning of our Connected Home Products and collaborate with cross-functional teams to develop effective GTM strategies that drive revenue for new product launches such as mesh systems, routers, mobile hotspots, and value-added services. This role requires a consumer-centric approach with a strong blend of product knowledge, marketing expertise, and leadership skills to effectively communicate the value proposition of our connected home solutions to target audiences.

About the role:

* Based in San Francisco Bay area

* Develop compelling and differentiated product positioning and messaging that resonates with target customers for new products and services, supporting the overall product narrative and direction

* Translate technical features into clear and impactful benefits for customers

* Conduct qualitative, quantitative and competitive research and leverage the analysis to inform product messaging, and positioning to drive growth, sharing insights and next steps with leadership

* Create buyer personas to ensure every business, design, and marketing decision resonates with target consumers

* Lead product launches from planning through execution, ensuring successful product releases and driving measurable results

* Create GTM launch plans including training, presentations to regional sales, marketing and PR as needed

* Ensure consistency of messaging across all marketing channels and materials

* Oversee the successful execution of packaging design projects, from concept development through to final production

* Work closely with our cross-functional teams, external design agencies, and production partners to ensure that each packaging project is delivered on time, on brief, within budget, and to the highest quality standards

* Understand the packaging production process and how to establish print requirements

* Analyze key performance metrics to evaluate the effectiveness of marketing and initiatives, and make data-driven recommendations for optimization

* Provide leadership, mentorship and management for three members of the team, fostering a culture of innovation and excellence

Qualifications:

* Bachelor's degree in marketing, business, or a related field; MBA preferred

* 5+ years of experience in product marketing, with a proven track record of success in driving product growth and revenue

* Deep understanding of B2C marketing, with experience in technology

* Strong strategic thinking and analytical skills, with the ability to translate complex ideas into simple and compelling messaging

* Excellent communication and presentation skills, with the ability to articulate value propositions to both technical and non-technical audiences

* Demonstrated leadership skills with the ability to collaborate effectively across cross-functional teams and influence without authority

* Proven ability to thrive in a fast-paced, dynamic environment with competing priorities and tight deadlines

The US base salary range for this full-time position is $140,000-$205,000 + bonus + equity + benefits.? Our salary ranges are determined by role, level, and location.? The range displayed in each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. ?Within the range, individual pay is determined by work location and additional factors including job-related skills, experience, relevant education or training, professional background, business need and market demand. ?Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future.? More about the salary range for your specific location will be shared during the hiring process.

NETGEAR is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available people in every job. Company policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender, gender identity, gender expression, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition including genetic characteristics, sexual orientation, military and veteran status, or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.

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