Assistant Director Web Design and Planning

Baltimore, MD, United States

Johns Hopkins Carey Business School's Global Marketing and Communications department is seeking an experienced web design professional for the position of Assistant Director Web Design and Planning to lead the Carey web (carey.jhu.edu and our Inside Carey intranet) strategy, development, and execution, ensuring an advanced and competitive web presence, especially in the higher education field. The Assistant Director is a critical role in the organization as it will serve as the strategic lead for the school website with the goal of driving traffic and increasing site engagement for a seamless user experience for prospects, current students, faculty, alumni, and more. The incumbent must be able to work with both Carey's current primary Content Management System (CMS) platform Drupal and secondarily WordPress to support our blog and annual report microsites. In addition, this role will be responsible for identifying, leading and executing large-scale web projects and initiatives to further advance Carey's web presence. Reporting to the Sr. Director of Integrated and Digital Marketing, the Assistant Director will work interdepartmentally across Carey Business School and JHU at large. It is critical the individual in this role is able to work with a variety of stakeholders, both internal and external, including coordination of efforts with both Carey's IT and JHU IT teams.

The Assistant Director is expected to not just develop and present web strategies and plans, but also report regularly on key site performance, engagement and usage metrics, as well as, read outs on progress made against recommended strategies throughout the fiscal year. This role will have day-to-day management over the external digital agency relationship. In addition, they will oversee a full-time direct report and a part-time external contractor. The Web Strategy and Analytics Manager will own and lead Carey's search engine optimization (SEO) strategy and plans, including optimization suggestions for content, keyword growth tracking, quantifying the impact of search traffic, and vendor management. They will also lead tracking web performance via web analytics tools such as BrightEdge, GA4, Crazy Egg, and others in order to provide recommendations to all departments including Senior Leadership.

Specific Duties & Responsibilities

Web Leadership 50%

Lead overarching strategic vision (including strategy, research, project roadmap, and requirements) for the Carey website and execution of all major web projects spanning design, development, implementation and optimization.

Responsible for the development and execution of a school-wide web strategy to create more awareness of Carey's programs and offerings.

Manage day-to-day relationship with external digital agency for maintenance, specific requests, site initiatives and analytics.

Develop a structured protocol for monthly content updates throughout the site, across departments aligning with best practice for SEO and user discoverability.

Ensure each Carey department has a Web Editor and are consistently trained in alignment with best web practice (UX, SEO, etc.).

Maintain and enhance Carey's overall web presence through managing overall site health including accessibility, page speed and consistency in page design and layout

Conduct research as needed in user groups for specific digital initiatives.

Promote programs and Carey initiatives throughout web presence.

Lead the integration of any new third-party feeds into the website as necessary (ex. Marketing Automation tools, 25Live, Salesforce, etc.).

S earch Engine Optimization Leadership 25%

Be current on overall best practice in SEO strategy, content delivery and general UX trends.

Serve as the SEO lead and subject matter expert to advise teams in marketing and other departments on current and future SEO trends and best practices.

Apply SEO knowledge and best keywords to enable great performance across Carey website and digital properties.

Monitor quality, click-through rates and conversion rates across accounts.

Analytics & Reporting 20%

Generate web analytics reports on a consistent basis to track user engagement and overall site usage to help inform upon future web needs and assess budgetary decisions

Maintain Carey's Google Analytics account, providing monthly reports on activity and engagement

Make web optimizations and site roadmap recommendations based on web traffic data analysis and reporting; data informed decisioning is critical

Conduct as needed to assess competitor web trends and present recommendations to leadership

Other duties as assigned 5%

Special Knowledge, Skills & Abilities

Excellent communication skills, both written and verbal, including the ability to present to senior leadership.

Knowledge of HTML and CSS.

Strong creative and critical thinking skills.

High degree of proficiency in editing and organizing content for digital media to be more discoverable.

A proactive, problem-solving mindset is key to success. This individual needs to be able to self-motivate with minimal direction and be comfortable working in an ambiguous environment.

Project and/or project management skills are preferred.

Ability to work autonomously in the areas of broad-based web content development and organization, graphical presentation, web traffic and web ROI reporting.

Ability to work independently in a fast-paced environment, to include managing multiple concurrent projects and priorities, organize workflow, and meet deadlines.

Outstanding ability to work collaboratively with multiple stakeholders both internally to JHU and externally with agency and 3rd party partners. They must be a team player understanding the need to build consensus.

Must possess a strong working knowledge and/or experience with the following: Microsoft Office suite software such as Word, Excel, Outlook, and PowerPoint; Adobe Creative Cloud including Photoshop.

Minimum Qualifications

Bachelor's Degree in Fine Arts, Graphic Design or other related field.

Four years related experience.

Additional education may substitute for required experience and additional related experience may substitute for required education, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

Seven plus years of successful experience in web design, and content management using various software programs preferred.

Two plus years of successful experience managing staff and/or leading a team.

Project and/or product management experience preferred.

Must have strong experience working with a variety the following platforms and tools at a minimum: Drupal, WordPress, JIRA, BrightEdge, GA4 and SiteImprove

Classified Title: Website Designer

Job Posting Title (Working Title):Assistant Director Web Design and Planning

Role/Level/Range: ATP/04/PC

Starting Salary Range: Min $53,300 - Max $93,500 Annually ($73,400 targeted; Commensurate with experience)

Employee group: Full Time

Schedule: Monday-Friday 8:30-5:00

Exempt Status:Exempt

Location:Hybrid/JH at Harbor East

Department name: Marketing & Communications

Personnel area: Carey Business School

Total Rewards

The referenced salary range is based on Johns Hopkins University's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here:

Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:

JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the .

Accommodation Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent AcquisitionOffice at .For TTY users, call via Maryland Relay or dial 711.For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit .

Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. The COVID-19 vaccine does not apply to positions located in the State of Florida. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information,applicants for SOM positions should visit and all other JHU applicants should visit.

The following additional provisions may apply, depending on campus.Your recruiter will advise accordingly.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

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