Director of Growth Marketing
Atlanta, GA, United States
$xx/hour, varies by experience and location
Umba Daima is an NFT studio working on exciting creative projects while building community and providing Web3 / NFT experiences.
We’re looking for a leader and people manager to begin the process of building out our marketing department and various new marketing initiatives. This work involves recruiting and managing talent, building systems for our marketing department, and developing/executing marketing initiatives. The Director of Growth Marketing will be developing and implementing marketing strategies to drive growth in 4 key areas
Brand Awareness
Community
Revenue
You can learn more about our company here .
The ideal candidate is enthusiastic about strategic thinking, has an aptitude for innovation, and has experience with marketing to international audiences. They need to be a strong empathetic leader who can lead in a high intensity start-up environment that is constantly evolving. This position has the potential to change the general public’s perceptions of NFTs, Web3, and art.
Responsibilities
Generate and increase traffic to Umba Daima platforms, websites, and projects
Understand revenue needs and goals, and create marketing initiatives accordingly
Effectively plan and manage marketing campaigns for NFT projects and collections
Work with project & community managers to implement marketing initiatives for programs, online events, in-person events, other activations, and our brands: Black NFT Art, The Unseen Gallery, The NFT Roundtable Podcast
Work in tandem with agencies and other marketing contractors
Maintain current, effective, and cost-efficient marketing collateral in coordination with the graphics department (e.g. flyers, displays, slideshows, ads, and any other needed materials)
Keep current with Web3 events, activities, initiatives, etc...
Coordinate with design, content, and community teams to make strategic content and announcements across various platforms (email, Discord, socials, etc)
Keep all information current and active on the website and social media.
Find and build effective relationships with international stakeholders, Web3 brands, and community partners
Find, onboard, and manage influencers
Make data informed decisions and evaluate marketing initiatives
Recruit, interview, and onboard new talent to help execute on marketing initiatives and increase the marketing department’s capacity.
REQUIRED QUALIFICATIONS:
5 years experience in a growth marketing position
Proven experience with growing brands, audiences, and communities
Proficiency in MailChimp, Google Suite, social media scheduling apps, and digital advertising tools
Experience creating and managing digital advertising campaigns, particularly ads and influencer campaigns on platforms like Facebook, Instagram, Twitter, Reddit, Google, and Youtube.
Experience networking and building strategic relationships
Experience working with content creators, writers, designers, and influencers
Strong outreach and communications skills
Experience working on cross-disciplinary teams
Ability to successfully multitask and manage several projects at once in a high-pressure, fast-paced environment
Professional and effectual communication skills
Strong interpersonal skills, both written and oral
Detail-oriented with excellent time management and organization abilities
Capable of managing a flexible schedule that includes nights, weekends, and occasional travel
Comfortable with ambiguity and entrepreneurship
Data-driven with strong numerical skills
Ability to work on an international team with diverse cultures, backgrounds, and time zones
Ability to synthesize large, complex data sets into simple recommendations
High integrity work ethic and a strong passion for music, art, Web3, and NFTs
Experience making high level decisions around how to structure teams for success
PREFERRED QUALIFICATIONS:
Media and PR experience
Web3 marketing experience
Experience creating and/or collecting NFTs
Experience marketing NFT projects or initiatives
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