Manager, Customer Strategy

Columbia, MD, United States

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.

Job Description As Customer Strategy Senior Manager you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.

In this role you will report into the Director of Customer Strategy. You should have a deep understanding of our client’s business and strategic objectives. You’ll appreciate the importance of strong relationships and work to become a trusted advisor to the client and Merkle account team. You will be a person who excels in both analytic and creative thinking and will be nimble in solving for client problems . As a leader, your skills and experience in communicating strategy to get others to believe in the ideas that you present and follow that belief through to execution.

To be successful in this role you’ll have a passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. You must possess the ability to identify business growth opportunities and develop strategic recommendations to help grow client relationships.

Key Responsibilities

Lead the development of strategic omni-channel marketing plans.

You will be the subject matter expert in digital marketing and CRM

Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.

Develop trusted, long-term relationships with important client contacts and executives.

Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.

Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans .

Identify data points and measurements to show the impact of our approach and strategy on our client's business.

Qualifications Bachelor's Degree required.

7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media

3+ years working in an agency or consulting firm.

Experience developing solutions to support the sale of new services to clients.

Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools.

Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint.

Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.

Average 20% travel (contingent on comfort level of client)

Additional Information Work remotely from home or from one of our many offices within the continental US

Flexible Vacation Policy

Generous Medical, Dental and Vision Coverage

401k with company match

22 US paid holidays

Career development and learning opportunities

Inclusive work culture and focus on DEI

The anticipated base salary range for this position is $94,000-$152,375. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com .

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

https://www.dentsu.com/

https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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