Senior Program Manager, Product Education

San Jose, CA, United States

Responsibilities

About the company:

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why join us:

At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

About the Team

At Monetization Product Operations (MPO)& Platform team, our goal is to help businesses have seamless experiences with our advertising solutions, by designing and scaling processes to resolve technical issues within our product. We're a global team with regional hubs in Singapore, China, Israel, London and multiple locations in the US, and we're expanding to more hubs.

About the Role

TikTok seeks experienced content strategists to support TikTok's top advertisers. This role involves close collaboration with in-market Sales and Customer Service teams, in addition to regional product teams, and be a driving force for how we connect, inform, and engage our customers. Ability to self-motivate, prioritize and influence partners are key skills. Candidates will be working with various technologies and are expected to have experience implementing content solutions for tech companies. You will report to the Global lead of Education Platforms.

This is a full-time position based in the US.

Responsibilities

Provide insights and deep understanding of learning programs and content strategies; sensitive to content quality; establish help center content standards and evaluation system, and proactively identify problems to improve content optimization, creator growth and consumer experience.

Establish educational materials quality monitoring, moderation of support content ecosystem and learning program traffic. Identify potential low-quality content trends through quantitative data analysis, and qualitative observation.

Collaborate with product, and other teams to build distribution strategy and optimize the full chain of content recommendations (including content quality control, creator management, etc.).

Conduct in-depth competitor and market research, be on top of the latest TikTok shifts and trends, and know how to make recommendations to leverage them for the benefit of the brand

Write well, craft simple, clear, friendly copy that drives results

Implement feedback from a wide range of stakeholders, while maintaining high creative standards for the work

Support localization of global web content and quality of translations

Work collaboratively with software engineers, product managers, business stakeholders, UX designers and other teams to produce and publish compelling content and learning programs.

Ensure online content supports SEO goals, our brand standards, web style guidelines and legal and compliance requirements.

Keep our users informed with platform news and product releases.

Establish the product launch calendar.

Able to design scenarios based learning content.

Qualifications

Qualifications

8+ years of content and L&D experience; preferably in a startup, high growth tech environment.

Demonstrated ability to drive results/outcomes, not just process.

Comfortable working with cross-functional teams and project managing your own workload to set deadlines and deliver high-quality work on time.

Experience navigating high growth, fast-paced environments.

Excellent communication skills to listen and influence.

Demonstrated ability to solve complex problems.

Strategic thinking and creative problem-solving

Excellent time management skills and ability to meet deadlines

Ability to balance brand voice and style with strategic marketing messages

Ability to address delicate issues with clarity, sensitivity, and empathy

Ability to follow legal guidance and best practices, while maintaining a clear and friendly writing style to create the best user experience

Nice to have: Experience writing for an ESL audience

Nice to have: Experience in social media management and creation of engaging content for TikTok

Obsessed with social trends. Know what’s relevant (or not) to our professional audiences

Think outside the box and proactive approach

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]

Job Information

The base salary range for this position in the selected city is $128000 - $244888 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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