Marketing Director

Lake Worth, TX, United States

Job Description Responsible for the development of marketing and promotional campaigns for a wide range of internal clients, working with creative staff to determine the best way to present information and creative strategies to advance the College brand to internal and external audiences. Directs external marketing campaigns and works with vendors to ensure effectiveness, brand consistency and brand awareness initiatives. Minimum Base Pay Range: $80,120.00 - $88,132.00. All salary calculations start at the minimum salary and will be based on candidate's education and experience.

Duties and Responsibilities:

(This list is not exhaustive and may be supplemented as necessary)

Executes on the vision for the College’s strategic integrated marketing and advertising campaigns that focus on branding and enrollment.

Develops, creates, and implements data-driven marketing strategies and campaigns that encompass a variety of digital and traditional marketing techniques including advertising, digital lead generation, paid social media, relationship marketing, managed content, and other current communications practices.

Serves as subject matter expert for search engine marketing (SEM), oversees the paid search budget, and collaborates with team members to drive traffic and customers, and maximize return on investment (ROI),

Develops SEM campaigns that expand the generation of leads and conversion rates. Manages all paid search campaigns on various search and display marketing engines.

Manages the creation and use of internal and external branding for the campus, including print advertising, print marketing materials, video, digital advertising, website, and static displays.

Ensures accuracy and consistency in all campus publications and promotions produced by the office by establishing standards for writing style, copy development, and design and encouraging other departments throughout the campus to comply.

Assists departments with their projects and events by coordinating advertising and providing resources and expertise related to student recruitment, community relations, alumni relations, marketing, and promotional items, etc.

Ensures the quality of the marketing department by recruiting and hiring qualified applicants, providing training in departmental operations and individual duties, assigning work projects as appropriate, supervising, and evaluating marketing, advertising, social media, digital marketing, and photography.

Ensures fiscally-sound operation of the marketing department by exercising management practices which result in operating within allocated budget.

Maintains current knowledge of field and profession. Attends training workshops, conferences, meetings, and professional association events outside of college locations as needed.

Develops and maintains positive relations with the internal and external community to promote College partnerships and collaboration.

Performs other job-related duties as assigned.

Required Minimum Qualifications :

Education and Experience:

Bachelor’s degree in marketing, journalism, advertising, communications, public relations, or related field of study

Six years of experience in marketing, communications, branding, copywriting or public relations

Experience managing projects and setting production timelines

Knowledge of:

Various computer software applications, including word processing and database applications is required, including data analytics

Marketing communication tools, including digital marketing and social media

Microsoft Office Professional or similar applications

Latest trends and best practices in SEM

Skilled in:

Writing in a positive manner to reflect favorably upon the organization

Mentoring team members to develop goal setting plans, share knowledge and experiences

Performance marketing, conversion, and online customer acquisition

Communication with excellent writing, editing, and presentation skills

Google analytics

Ability to:

Interact in a positive manner with diverse populations and varying education levels of students, faculty, staff, and the public

Effectively communicate verbally and in writing on a regular basis with internal and external customers, build relationships, manage customer expectations, and take responsibility for a high level of service

Accurately manage a budget

Balance multiple priorities and meet tight deadlines

Licenses, Registration, Certifications, or Special Requirements:

Regular physical attendance required

Preferred Qualifications :

Education and Experience:

Master’s degree

Experience in higher education or similar industry with multiple brand pipelines

Experience with basic hypertext markup language (HTML)

Knowledge of:

Media placement strategy, advertising budget maintenance, current advertising, and marketing analytics

Skilled in:

Adobe Creative Cloud or InDesign, Photoshop, Illustrator, Acrobat

Work Environment and Physical Demand:

Reach and grasp objects

Use of video display terminal

Use of manual dexterity and fine motor skills

Identify and distinguish colors and shades of color

Communicate information orally and in writing

Receive and understand information through oral and written communication

Proofread and check documents for accuracy

This job description is intended to be generic in nature and describe the essential functions of the job. It is not an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position.

Initial Review 1/9/2024

Employment Information Please review the following information in order to apply for a position at Palm Beach State College: Carefully review the minimum qualifications advertised for the available position as only applicants meeting the minimum requirements will be considered.

Background Check/ Drug Screen may be required based on the specific requirements of the position for which the application is being submitted. Employment is contingent upon the passing of a drug test and upon completion of a criminal background investigation.

An important goal of the Office of Human Resources is to respond to all applicants once a selection is made. Please take notice of the position closing date advertised. Whenever positions are filled, the Office of Human Resources responds to all applicants who have submitted applications.

Application Deadline

This position is open until filled

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