Marketing Specialist

Atlanta, GA, United States

Description

MKT: Plans, develops, and executes an integrated, multi-tactical marketing programs responsible for producing customer (RGU) and revenue growth in the residential and/or commercial business segments.

Responsible for the development and execution of bundled growth strategies, and for the launch and ongoing maintenance of new product introductions and product enhancements, as well as the pricing, product features and overall user experience for residential and commercial business opportunities.

Generates sales leads for all sales channels (call center, web commerce, retail partner locations) utilizing mediums that include television, direct mail, print, radio, and door tags to expand market share and to increase revenue. Some roles may focus on one specific product line.

Implements and assists with the development of strategic and tactical marketing programs to ensure that the system achieves revenue, net gain and margin contribution goals.

Utilizes mediums that include television, direct mail, print, radio and door tags to produce leads for all sales channels, ranging from making the phones ring in the call center, to generating web commerce, to driving traffic to retail partners locations.

Supports management with annual budget preparation and monitoring of operational expenditures through analysis of product, acquisition and retention program performance.

Analyzes and reports market performance to ensure optimal RGU growth and maximize revenue generation.

Researches and analyzes consumer behavior information to determine trends and identify opportunities for customer growth.

Collaborates with other departments to ensure program effectiveness and to identify areas of opportunity to drive added revenue exist.

May be specifically assigned to one or more products and responsible for the marketing activities directly related to the achievement of revenue goals for that product.

Executes marketing plan set forth by product and/or sales manager.

Tracks marketing expenses against budget, and reports variances.

Analyses inventory report for material orders, inventory versus current and project usage.

Generates direct mailing lists and call-out lists that target specific market/niche segments.

Typical Training / Experience - Typically requires BS/BA in related discipline; Generally 5-8 years of experience in related field.

Certification is required in some areas OR MS/MA and generally 3-5 years of experience in related field.

Certification required in some areas Dept/Org Scope & Impact - Seasoned professional contributor with responsibility for an advanced area of work in the professional field; May be responsible for entire projects or functions having modest scope/impact or portions of projects having considerable scope/impact to department, area, and, at times, business unit results Problem Complexity - Performs advanced areas of work for the professional field; Identifies key barriers/core problems and applies problem-solving skills in order to deal creatively with complex situations. Troubleshoots and resolves complex problems Autonomy - Independently performs assignments with instruction limited to results expected. Determines and develops approach to solutions; Receives technical guidance only on unusual or complex problems or issues Knowledge - Possesses and applies comprehensive knowledge of particular field of specialization to the completion of complex assignments. Advanced knowledge of organization's technologies and practices Primary contribution is in applying knowledge (product, industry, professional, technical) rather than managing people. Greater than 50% of time is doing individual contributor work No responsibility for developing and managing operating plans/budgets Influence/People Leadership - May oversee the completion of projects or assignments, including planning, assigning, monitoring, and reviewing progress and accuracy of work, evaluating results, etc.; Contributes to employees' professional development, but does not have hiring or firing authority.

Additional Information

Digital Acquisition Marketing & Sales Generalist

Summary

Client is the largest private telecom company in America, and we proudly serve more than six million homes and businesses across 18 states.

At Client, we are committed to creating meaningful moments of human connection, not only with our products and services, but also with our career opportunities.

This job will focus on new residential customer acquisition sales and marketing via our digital channels.

Digital has moved to the forefront in terms of customer preference for engagement and is the growth engine of Client.

The Digital organization is seeking to accelerate its growth through online sales and marketing.

Reporting to the Sr. Manager of Digital Acquisition, the Digital Acquisition Marketing & Sales Generalist will facilitate day-to-day operations of digital experiences targeting non-subscribers/prospects to maximize accuracy, relevancy, and impact of Client’s marketing across the digital ecosystem, including Client.com, personalized community landing pages, authorized third party sites, chat/chatbot, and more.

Candidate Must Haves

Must be proficient in project management and execution with attention to detail

Must be self-motivated and able to perform autonomously

Must have solid communication and relationship management skills

Must have a working knowledge of digital marketing, with emphasis on merchandising

Must have basic creative and copywriting skills, with Photoshop experience preferred

Must have a basic understanding of reporting analysis, with Adobe experience preferred

Must thrive in a fast-paced environment

Must reside in Client Footprint, with strong preference for Atlanta

Responsibilities

Conduct ongoing audits of marketing content, pricing, and user flows across the digital ecosystem ( third party sites, chat/chatbot) to ensure accuracy and relevancy to maximize sales impact; present findings and recommendations to internal stakeholders

Project manage marketing changes across the digital ecosystem; this includes pricing updates, product launches and retirements, messaging claim updates, etc.

Lead the development, day-to-day operations, and optimization of personalized landing pages (built on Yext platform) for multi-dwelling and single-family community partnerships; partner closely with Mgr. of Digital Community Sales & Marketing as well as internal and external community managers as needed to obtain personalized content and drive digital integration

Analyze reporting for personalized community pages and present performance insights to leadership

Drive 100% accuracy of content and adherence to brand and business objectives as well as to regulatory and privacy guidelines, in close partner with internal Marketing Strategy, Product Marketing, Brand, and Legal teams

Facilitate day-to-day operations within the team, including QA, creative vetting, Legal reviews, etc.

Collaboration across Digital team (Digital Strategy, Operations, SEO, etc.), plus marketing and sales stakeholders (Marketing Strategy, Pricing, Product, Media, Legal, Sales Strategy & Enablement, etc.)

Monitor industry trends and propose optimizations and/or tests to drive conversions and consumer insights

Perform quarterly competitive website audits, and present key findings and recommendations

Identify and propose process improvements to drive efficient operations

Report weekly status updates and escalate project risks to manager

Typical Training / Experience

Typically requires BS/BA in related discipline.

Communication: Excellent interpersonal and communication skills

Proficiency in Microsoft Office (Office, Word, Excel, PowerPoint)

Knowledge and use of creative applications (Adobe Photoshop)

Problem Complexity - Performs advanced areas of work for the professional field

Identifies key barriers/core problems and applies problem-solving skills to deal creatively with complex situations.

Troubleshoots and resolves complex problems

Autonomy - Independently performs assignments with instruction limited to results expected.

Determines and develops approach to solutions; Receives technical guidance only on unusual or complex problems or issues

Knowledge - Possesses and applies comprehensive knowledge of marketing field of specialization to the completion of complex assignments.

Primary contribution is in applying knowledge (product, industry, professional, technical) rather than managing people.

Influence/People Leadership - May oversee the completion of projects or assignments, including planning, assigning, monitoring, and reviewing progress and accuracy of work, evaluating results, etc.

Education: Bachelors Degree

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