Web Marketing Specialist

Columbus, OH, United States

Love's Travel Stops & Country Stores Web Marketing Specialist Oklahoma City , Oklahoma Apply Now BASIC PURPOSE: We are seeking a talented and motivated Web Marketing Specialist to join our dynamic team. As a Web Marketing Specialist, you will play a crucial role in developing, implementing, and managing marketing campaigns and web assets that promote TVC and its products and/or services. This position plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. The ideal candidate will be a web developer with a specialty in web marketing. This role offers a unique opportunity to function as a hybrid between web developer, marketing specialist, and analytics administrator to help drive the company’s web initiatives.

JOB FUNCTIONS:

Develop and maintain multiple WordPress websites, including management of content, plugins, forms, tracking tools, integration and conversion rate optimization

Manage timely and effective delivery of web projects including product and campaign launches and implementation of new features or functionality

Troubleshoot to maintain high level of uptime

Provide ideas and insights to improve the web experience and conversion rates, including leveraging A/B testing and analytics and tools to drive growth for the company

Collaborate with cross functional teams to define audience goals, user journeys, and information architecture to build outstanding web experiences

Build and update web pages within our content management system, ensuring pages are adaptable, are of high quality, and adhere to brand standards

Create digital assets to deliver a visually pleasing web experience for users; strong attention to detail and ability to develop and utilize digital/web assets in a marketing capacity to drive conversions and improve the user experience

Provide insights and expertise related to the implementation of an ecommerce platform to drive improved web purchases and cart abandonment marketing, providing insights and technical recommendations and working with in-house development team to deliver a front-end shopping cart solution tied to back-end customer database

Provide regular reports and analysis using analytics tools, demonstrating data to make recommendations and find opportunities for A/B testing

Stay current with new industry trends, emerging technologies, and the competitive landscape; hold the brand to a high standard, providing problem solving and innovative solutions to meet needs and achieve business objectives

Publish and manage content to deliver highest possible SEO value of content and edit current content for best SEO value; provide input/feedback to content creators regarding backlinks, keywords, metadata, etc. for best overall ranking for targeted keywords and audiences

Ensure projects are executed efficiently and on-schedule to meet objectives

Manage/maintain chatbot/livechat tool, forms, survey tools, video assets and more for the best user experience, providing insights and improvements on an ongoing basis and ensuring uptime and quality control/delivery of leads/ecommerce purchases to integrated tools

Manage/maintain microsites and landing pages for a variety of end user experiences, including dynamic/custom content as applicable

Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy; provide suggestions/solutions for identified problems or areas for improvement

Assist in execution of marketing plans to reach audiences through targeted channels

Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs

Contribute to other web projects and initiatives as deemed vital

Conduct research and website surveys when required

Perform other duties as assigned by Director of Marketing

QUALIFICATIONS:

Education Requirements

Bachelor’s degree or equivalent work experience in web development and/or web marketing

Professional Experience

Proficiency with WPEngine, Google Analytics and WordPress site management

Proficient in the WordPress ecosystem and working with 3rd party plugins including WPBakery, Ninja Forms, Yoast, livechat, etc.

Experience managing/developing/implementing shopping cart solutions a plus

Knowledge of website best practices and Web Accessibility standards

Comfortable with GA, PowerPoint, Excel and PowerBI for reporting/presenting of results

Ability to create and edit graphics/assets using Adobe Creative Suite

Experience with product launches or integrated marketing campaigns

Familiarity with UX principles

A/B testing experience

Licenses, Certificates, Credentials, and Other Requirements

Certifications are a plus

Skill Sets

Strong attention to detail and excellent work ethic

Excellent problem-solving skills and self-management

Excellent communication and presentation skills

Strong understanding of and experience with utilizing web assets as a marketing tool to drive sales and support/improve brand awareness

Working knowledge of marketing concepts and data analytics

Proficiency with content management systems

Experience in planning and leading initiatives; ability to evaluate a situation, problem solve, develop solutions/steps needed to achieve the end result and execute on the solution

Strong project management skills and ability to prioritize

Ability to supervise and lead multiple projects while meeting tight deadlines

A team player who can take direction and work toward team goals but is self-driven and can work independently or seek input from others as needed

Multi-tasking and time-management skills, with the ability to prioritize tasks

POSITION REQUIREMENTS:

Physical Requirements

Able to sit for eight hours (duration of shift)

Use wrists, hands, and fingers for typing at a computer for eight hours (duration of shift)

Hear/Speak with colleagues and partners via telephone/Zoom/Teams

While performing the duties of this position, the employee may be required to: Stand, walk, sit for long periods of time, use hands to handle or feel objects, reach with hands and arms, climb stairs and/or ladders, maintain balance, stoop, kneel, crouch or crawl, talk or hear.

The employee may occasionally be required to lift and/or move objects up to 25 pounds.

Ability to see computer screen. Specific vision abilities may include close vision, distance vision, color vision, depth perception and the ability to adjust focus.

Position will be assigned to an office work environment.

Employee will be exposed to weather conditions prevalent at the time (including occasional visits to field work sites, if applicable).

The noise level in the work environment is usually moderate.

Schedule

40 hours per week, Monday – Friday, 8:00 am – 5:00 pm (may be required to work more than 40 hours per week as needed)

Location

The location assignment is hybrid with in-office workdays at the main office located at 14313 N. May Ave., Oklahoma City, OK, 73134

Some travel is required

This location is subject to change and/or the position may be required to operate in additional locations.

Job Function(s): Corporate

Love’s has been fueling customers’ journeys since 1964. Innovation and perseverance continue to lead the way for the family-owned and -operated business headquartered in Oklahoma City with more than 40,000 team members in North America and Europe. The company’s core business is travel stops and convenience stores with more than 630 locations in 42 states. Love’s continues its commitment to offer products and services that provide value for professional drivers, fleets, four-wheel customers, RVers, alternative fuel and wholesale fuel customers. Giving back to communities Love’s serves and maintaining an inclusive and diverse workplace are hallmarks of the company’s award-winning culture.

The Love’s Family of Companies includes:

Gemini Motor Transport, one of the industry’s safest trucking fleets.

Speedco and Love’s Truck Care, the largest oil change and preventive maintenance and total truck care network.

Musket, a rapidly growing, Houston-based commodities supplier and trader.

Trillium, a Houston-based alternative fuels expert.

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