Marketing Manager, US Client Marketing, Fintech

San Francisco, CA, United States

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. This is an exciting time to join Visa's U.S. Client Marketing team, as we strengthen our focus on deepening relationships with new and established Fintech, Merchant and Co-Brand Clients.

As part of the U.S. Client Marketing team, the Marketing Manager will be responsible for leading the implementation of marketing programs on behalf of Visa’s clients to achieve Visa and the client’s business objectives. As well, supporting all business development efforts in selling in marketing engagements that drives Visa purchase volume, Value Added Services revenue and deepen client’s brand and customer engagement. Marketing engagements may include customer research & insights, product launch campaigns, lifecycle marketing strategy, creative development, channel delivery (email, paid social, paid display, search, OOH), influencer marketing and events marketing via Visa sponsorships.

Essential Functions

Work cross-functionally to support the sell in and implementation of marketing programs that leverage Visa resources and expertise, key stakeholders include Account Sales Team, Consulting & Analytics, Product Marketing, Research and Insights, Brand, Product, Communications, Digital Media and Legal

Lead implementation of marketing programs on behalf of Visa’s clients, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders, this includes developing and managing project plans, agency briefings, third-party party vendor relationships, creative development, client/legal review process, project timelines and budget tracking

Manage internal Visa processes to support the implementation of marketing projects including business development pipeline tracking, project pricing reviews/approvals, agency/client SOWs, vendor invoicing and project revenue recognition

Support business development team responsible for selling B2B2C, B2B and B2C marketing programs and participate in ideation of marketing programs which may include marketing research & insights, marketing strategy, creative development, channel delivery and Visa sponsorships

Responsible for building partnership relationships with the cross-functional team, including Sales, Product, Marketing and agencies, to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.

Ability to thrive in a fast-moving, highly matrixed environment and be results-oriented, flexible, and possess a 'can do', positive attitude.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications:

5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications:

6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD

General knowledge and basic understanding of marketing principles and campaign management

Experience working in, with and/or managing creative agencies

Experience successfully prioritizing and managing multiple projects/deliverables

Capable of working cross-functionally to ensure project deadlines and budgets are met

Ability to self-manage and support multiple projects, as needed

Employs sound judgment and rationale when problem solving and making decisions

Communicates effectively with internal and external stakeholders

Strong written and oral communication skills

Strong project management skills

Proficient in MS Excel and PowerPoint

5-8 years of experience in financial services marketing, B2B and B2C marketing, payments industry, financial services, and/or consulting with clients that involved launching new brands/products, lead generation, loyalty campaign, new customer acquisition and growing existing customer portfolio

Experience in digital, social, paid search, influencer, mobile and sponsorship marketing campaigns

Experience in consumer and business debit, credit lifecycle marketing

Strong presentation skills, written and in person communication skills, executive presence, building relationship, influence decision makers and translate complex data into actionable insights

Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed

Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met

Self-motivated and proactive in asking questions, proposing solutions and can communicate clearly to manage various internal and external stakeholders’ expectations

Strong strategic thinker and problem solver focused on results who approaches any challenge with thoughtfulness, drive and appropriate urgency

Extensive knowledge of Microsoft Office Excel, Power Point and Word

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 132,300.00 to 172,000.00 USD, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

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