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Vice President of Brand Marketing

Dallas, TX, United States

Vice President of Brand Marketing

About the Company

Thriving health & wellness brand

Industry

Health, Wellness and Fitness

Type

Privately Held, VC-backed

Founded

2012

Employees

201-500

Funding

$101-$200 million

Categories

Apps

Leisure

Mobile

Personal Health

Wellness

Health & Wellness

Health and Wellness

Internet

Software

Web

Specialties

Meditation & Relaxation

Sleep

Health & Wellness

and Mindfullness

About the Role

The Company is seeking a VP of Brand Marketing to join its mission of supporting mental health and well-being. This role is pivotal in solidifying the company's position as a leading mental health brand, requiring a visionary leader with a proven track record in fostering high-performing teams. The successful candidate will be responsible for managing a team that shapes consumer perception of the brand, driving brand awareness, and enabling the support of millions on their mental health journey. Key responsibilities include owning brand strategy, supercharging content marketing efforts, and collaborating across various teams to ensure a consistent brand expression.The ideal candidate for this role will have a minimum of 15 years of relevant experience, with at least 8 years in marketing leadership roles. They should be results-oriented, passionate about mental health, and adept at leveraging insights to optimize strategies. A clear and compelling communicator, the VP of Brand Marketing will be expected to inspire and influence stakeholders at all levels, while also being tapped into cultural trends and capable of sparking social conversation. Embracing diversity and fostering an inclusive work environment is essential, as is a commitment to the values of the company, which include providing equal opportunities and a workplace free of harassment and discrimination.

Hiring Manager Title

Chief Content Officer

Travel Percent

Less than 10%

Functions

Marketing

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