Marketing Specialist
Austin, TX, United States
This is a remote position.
We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
A Marketing specialist should be a competent professional able to grasp buyer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.
The goal is to deliver effective marketing programs that will help our reputation and growth.
Baseline expectations as an employee of Clear Measure:
Behavior consistent with company core values, without exception
Consistent professional dress, appearance, and professional interaction with co-workers, clients, and vendors
Meeting all individual commitments
Prompt and on-time arrival to meetings
Adherence to the vacation and OOO policy including proper notice and approval.
Ask for help early and often.
Responsibilities:
Conduct market research to find answers about buyer requirements, habits and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Support execution of initiatives to reach the target audience through appropriate channels (website, social media, e-mail, etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
Key Functional Areas: 2. Social Media Maintenance and Improvement
Copywriting
Persuasively write, create and collaborate on content for all channels
Technical Writing
Social Media Copy
Website
Proofreading
Fact Checking
Be familiar with and update the website with provided content
Audit website, social media sites and emails to ensure links are working
Participate in social media posting process.
Execute activities on the social media calendar
3. Webinars, Podcasts, Forums and other live events
Moderate webinars by recording webinars, and monitor the chat room during presentation.
Understand and participate in the webinar, forums, LinkedIn lives podcast processes and manage pre and post webinar tasks.
Sending Advertising Emails
Hosting surveys
Creating clips
Creating graphics
Creating copy (per clip)
Posting to YouTube, Social Media
Processing Contacts
4. Effective Approach to Work, Reporting and Communication
Communicate critical items real time.
Engage broad teams (engineering, sales, project management, leadership) frequently to build relationships.
Requirements
Proven experience as a marketing specialist or similar role
A creative mindset and a genuine passion for marketing.
Ability to think creatively and generate innovative ideas for content
Assist in planning, coordinating, and executing marketing campaigns across various platforms.
Collaborate with the marketing team to ensure consistent brand messaging and successful campaign implementation.
Participate in market research activities to gather insights that contribute to our marketing strategies.
Contribute to the creation of marketing materials, including content, presentations, and collateral.
Assist in organizing and executing marketing events and activities.
Demonstrable experience in marketing data analytics and tools
Well-organized and detail-oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
Collaborates with other team members
BSc/BA in marketing, communications or equivalent
Solid computer skills, including MS Office, marketing software (Zoho Suite), WordPress and applications (Web analytics, Google Adwords etc.)
MS Office / Google Docs
Zoho Suite
Word Press
Google AdWords
Camtasia
Canva
CoSchedule
Zoom
Benefits
Competitive Paid Time Off
9 Paid Holidays
Education Assistance
Health/Medical Insurance
Health Care Flexible Spending Account Plan
Short-term and Long-term Disability
Life and Accidental Death & Dismemberment
Dental and Vision
401 (k) Retirement Plan with up to 4% matching
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