Marketing Coordinator
Indianapolis, IN, United States
Safety Management Group (SMG) is a nationally recognized provider of workplace environmental, health, and safety (EHS) services in the utilities, healthcare, pharmaceutical, manufacturing, and construction industries. We offer a comprehensive benefits package including Medical, Dental, Vision, Flexible Spending, 401k with employer matching, paid holidays, Life and Disability Insurance, an annual training budget, and additional supplemental products.
SMG's marketing team is expanding! We are seeking a creative and detail-oriented Marketing Coordinator to enhance our brand presence by developing marketing assets that will contribute to increased engagement, brand visibility, and the overall success of marketing campaigns.
This position will work closely with our marketing team on activities related to social media, graphic design, trade shows, collateral development, and other functions that support the company. The position will be based out of our Indianapolis office with the flexibility to work remotely 1-2 days each week. This position does not offer relocation assistance.
Overview of Job Responsibilities
Social Media
Develop and manage content for social media platforms that will increase brand awareness and engagement
Monitor social media channels, respond to comments, and analyze performance metrics
Transform digital content from any source into impactful social media posts
Assist internal departments and external partners in promoting programs and initiatives through social media content
Adhere to a social media strategy that ensures consistent style guides and supports initiatives
Stay up-to-date on social media trends and algorithm changes to continuously improve ranking and online presence
Graphic Design/Content Creation
Design visually compelling materials, including web graphics, marketing collateral, social media graphics, ads, video graphics, and more
Manage logo usage and communicate brand guidelines as needed
Ensure brand consistency, proper grammar, punctuation, and formatting across all design elements
Support the marketing team in writing engaging and informative blogs and articles that align with the company's marketing strategy and target audience
Follow SEO best practices that enhance discoverability
Collaborate with internal teams and subject matter experts to gather insight for content creation
Additional Marketing Support
Organize and maintain company photo/video/collateral database
Support as needed in the planning, coordination, and execution of trade shows and events; some off-site
Assist in procurement and fulfillment of promotional items for internal teams, trade shows, and events
Other duties as assigned
Requirements
Education and Experience
Interested candidates are invited to submit a cover letter and portfolio showcasing their skills and accomplishments as a key component of the application process
Bachelor's degree in marketing, communications, or equivalent
2-5 years of experience in a similar marketing or graphic design role (bonus if within the construction, manufacturing, or other B2B service industry)
Extensive experience in current best practices on LinkedIn, YouTube, Facebook, and Instagram
WordPress knowledge is a plus
Trello or other project management platform knowledge is a plus
Google Analytics/G4 experience (min. two years)
Mac products such as Pages, Numbers, Keynote; or Microsoft equivalent
Adobe product experience preferred (InDesign, Photoshop, Illustrator, Premier Pro); or Canva at a minimum
Excellent communication and interpersonal skills; a collaborative team player who can work independently
Detail-oriented with exceptional organizational and project management skills
Able to work within tight deadlines
Keen eye for aesthetics
Enjoys rising to new challenges and can handle multiple priorities simultaneously
Emotionally intelligent, mature, honest, and ethical
Physical Demands of the job may include
Prolonged periods sitting at a desk and working on a computer
Manual dexterity is needed for typing and other repetitive tasks
Must be able to speak in an accurate and detailed manner on the phone or in person
Must be able to lift at least 50lbs
Join an elite group of Professionals!
SMG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
#J-18808-Ljbffr