Product Marketing Manager
Austin, TX, United States
\u2022 3-5 years of work experience in B2B product marketing, product management, or related role
\u2022 Industry experience in storage/data management, NAS, Scale-out NAS, Hyper-scalar storage, and/or cyber security, is a big plus
\u2022 Exceptional storyteller and writing skills with the ability to create content that engages users and decision makers (writing samples are required)
\u2022 Ability to drive the end-to-end execution of multiple projects simultaneously with minimal direction
\u2022 Ability to build strong working relationships across all levels of the organization
\u2022 Bachelor\u2019s degree in business, marketing, or related field or equivalent experience
Responsibilities You\u2019ll be the expert on the buyers and competition in the markets we serve supporting go-to-market efforts for storage management and security solutions
\u2022 Expertly crafted messaging, value propositions, and positioning: Develop both horizontal
\u2022 and industry-specific value propositions and positioning which balances technical details with business benefits
\u2022 Go-to-market plans: Work with product, sales, marketing, and our strategic partners to build and execute GTM plans and sales tools
\u2022 Competitive positioning: Understand the competitive landscape and provide ongoing messaging, content, and enablement tools to help our sales team and strategic partners win
\u2022 High-impact content and tools: Develop and maintain buyer-oriented content (e.g., website content, datasheets, videos, articles, blog posts, etc.) and ensure alignment with key stakeholder groups including sales, demand/lead generation, product management, professional services, our strategic partners, and the executive team
\u2022 Sales knowledge transfer: Create & deliver materials for reference by sales teams, including sales training, presentation materials, FAQs, demo scripts, and battle cards that help drive demand, solution adoption and create sales excitement & revenue success
\u2022 Cross-sell opportunity: Work with sales and partners to define and execute a strategy to
cross-sell our storage management and storage security solutions within our customer base
Qualifications \u2022 3-5 years of work experience in B2B product marketing, product management, or related role
\u2022 Industry experience in storage/data management, NAS, Scale-out NAS, Hyper-scalar storage, and/or cyber security, is a big plus
\u2022 Exceptional storyteller and writing skills with the ability to create content that engages users and decision makers (writing samples are required)
\u2022 Excellent time management skills
\u2022 Ability to drive the end-to-end execution of multiple projects simultaneously with minimal direction
\u2022 Ability to build strong working relationships across all levels of the organization
\u2022 Bachelor\u2019s degree in business, marketing, or related field or equivalent experience
Responsibilities You\u2019ll be the expert on the buyers and competition in the markets we serve supporting go-to-market efforts for storage management and security solutions
\u2022 Expertly crafted messaging, value propositions, and positioning: Develop both horizontal
\u2022 and industry-specific value propositions and positioning which balances technical details with business benefits
\u2022 Go-to-market plans: Work with product, sales, marketing, and our strategic partners to build and execute GTM plans and sales tools
\u2022 Competitive positioning: Understand the competitive landscape and provide ongoing messaging, content, and enablement tools to help our sales team and strategic partners win
\u2022 High-impact content and tools: Develop and maintain buyer-oriented content (e.g., website content, datasheets, videos, articles, blog posts, etc.) and ensure alignment with key stakeholder groups including sales, demand/lead generation, product management, professional services, our strategic partners, and the executive team
\u2022 Sales knowledge transfer: Create & deliver materials for reference by sales teams, including sales training, presentation materials, FAQs, demo scripts, and battle cards that help drive demand, solution adoption and create sales excitement & revenue success
\u2022 Cross-sell opportunity: Work with sales and partners to define and execute a strategy to
cross-sell our storage management and storage security solutions within our customer base
Product Marketing Manager
Austin, TX...
$200,000
ShortList have partnered with a fast-growing storage management and security solution provider that is closely partnered with Dell/EMC, the largest storage solution provider in the world.
The ideal Product Marketing Manager for our client will be a strategic, hands-on product marketing professional with a track record of success in developing positioning, messaging, content, and tools to drive sales and marketing success. You\u2019ll be the expert on the buyers and competition in the markets we serve supporting go-to-market efforts for storage management and security solutions.
Key Responsibilities
In this role, you\u2019ll inspire through:
\u2022 Expertly crafted messaging, value propositions, and positioning: Develop both horizontal
\u2022 and industry-specific value propositions and positioning which balances technical details with business benefits.
\u2022 Go-to-market plans: Work with product, sales, marketing, and our strategic partners to build and execute GTM plans and sales tools. Identify top geographies, industries, and use cases where we can effectively win and grow.
\u2022 Competitive positioning: Understand the competitive landscape and provide ongoing messaging, content, and enablement tools to help our sales team and strategic partners win.
\u2022 High-impact content and tools: Develop and maintain buyer-oriented content (e.g., website content, datasheets, videos, articles, blog posts, etc.) and ensure alignment with key stakeholder groups including sales, demand/lead generation, product management, professional services, our strategic partners, and the executive team.
\u2022 Sales knowledge transfer: Create & deliver materials for reference by sales teams, including sales training, presentation materials, FAQs, demo scripts, and battle cards that help drive demand, solution adoption and create sales excitement & revenue success.
\u2022 Cross-sell opportunity: Work with sales and partners to define and execute a strategy to
cross-sell our storage management and storage security solutions within our customer base.
\u2022 High-energy evangelism: Be a spokesperson for our storage management and security
solutions and help build our brand locally through customer presentations, thought leadership webinars, and media interviews.
Qualifications And Skills
\u2022 3-5 years of work experience in B2B product marketing, product management, or related role.
\u2022 Industry experience in storage/data management, NAS, Scale-out NAS, Hyper-scalar storage, and/or cyber security, is a big plus.
\u2022 Exceptional storyteller and writing skills with the ability to create content that engages users and decision makers (writing samples are required).
\u2022 Excellent time management skills.
\u2022 Ability to drive the end-to-end execution of multiple projects simultaneously with minimal direction.
\u2022 Ability to build strong working relationships across all levels of the organization.
\u2022 Bachelor\u2019s degree in business, marketing, or related field or equivalent experience.
\u2022 Product marketing/management certification is a plus (e.g., Pragmatic Institute, Product Marketing Alliance, Product Focus, 280 Group Company information
Matching the best and brightest brands with outstanding IT talent.ShortList Recruitment was setup to offer a highly consultative approach to sourcing IT talent, using a combination of strong IT domain knowledge and a focus on building long term relationships. This approach has been refined over years of listening to both employers and job seekers, who have said they value long term guidance, and consistent results, over quick-hit approaches.We take the time to get to know our customers and have the knowledge and experience to provide honest and practical advice. We cover the full spectrum of technology roles, from IT helpdesk to CIO on both a contract and permanent basis.Contact us today! Chester: 01244 835797 Austin: +1 512 399 4006 or visit www.ontheshortlist.co.uk or tweet us @shortlistrec on Twitter
Information Technology and Services, Management Consulting, Human Resources, Marketing and Advertising, Staffing and Recruiting
Privately Held
Chester, England
Company Specialties:
IT Recruitment, Search & Selection, Talent Management, and Technology Recruitment
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