Marketing and Communications Coordinator

New Orleans, LA, United States

Marketing and Communications Coordinator Volunteers of America SELA Marketing and Communications Coordinator

New Orleans, LA 70119

JOB SUMMARY The Marketing and Communications Coordinator supports the effective implementation of the organization’s marketing and communications initiatives in an effort to promote positive public image and brand awareness among Volunteers of America Greater New Orleans’ various audiences across all written platforms, both internal and external. Specific areas of focus include content generation and management; assistance with donor communications, including print, e-communications, collaboration on multi-media projects; and assistance in the planning, execution and evaluation of special events, including groundbreakings and facility openings.

ESSENTIAL DUTIES AND RESPONSIBILITIES

a) Internal / External Communications:

Maintain constituent groups for program, including creating/updating/deleting groups as requested.

Coordinate and deliver electronic brochures, newsletters and email campaigns.

Create content for organizations educational and support programs.

Assist in the development and execution of marketing and communication strategies and campaigns.

Assist in the development of dashboard reports detailing metrics and performance of marketing and communication efforts.

Monitor emails to website and redirect accordingly for response.

b) Video, Photography and Logo Assets:

Maintain image library of collateral materials.

Coordinate production and distribution of specialty items.

Assist with logo resources and monitor program adherence to brand guidelines.

c) Writing and Editing:

Work with marketing director to develop/edit/proof valuable, engaging content that increases the agency’s brand awareness to key stakeholders. Content is for a variety of digital and traditional channels including websites, newsletters, annual report, social media and more.

Create free resources (i.e. e-books, whitepapers, infographics, guides, etc.) to drive awareness and engagement.

Maintain agency’s library of digital stories.

Core Responsibilities – Accountable for the Performance and the effective of/for

Traditional - Brand, Image and Community Voice constantly pushing the brand, community impact and top-of-mind awareness of the Organization.

Traditional - Marketing and Advertising creation and execution of all campaigns necessary to achieve the Organizations Strategic Plan.

Traditional - Communications and PR to effectively deliver, manage and plan/schedule for ongoing communications for both internal and external channels of the Organization, including websites and social media.

Print & Collateral Materials Organizational Management

Brand Standards, Log In, Passwords, Operational How To’s Management

Accounting – Department Reporting, Report Presentations

Seminars, Orgs, Committee & Community Involvement for Job Scope (above levels)

Core Projects – Scheduled and Ongoing

Outlook – Info @ VOASELA.ORG

Presidents Message – Weekly & Regroup

Shining Star – Weekly Selection & Story

VOA Employee Milestone Luncheon

Spirit ENewsletter – Monthly, Content & Design

Visions New Letter - QRTLY, Content & Design, Mailing & Distribution

Annual Report - YRLY, Content & Design, Mailing & Distribution

Quarterly Appeal - QRTLY, Content & Design, Mailing & Distribution

All Programs, Brochures & Collateral Material - Distributions

ADDITIONAL DUTIES AND RESPONSIBILITIES

Other Support:

Assist with event planning, including working with vendors, program development and on-site support.

Track press coverage, gathering analytics and preparing reports

Perform related duties and responsibilities as required.

SUPERVISORY DUTIES

This position has no supervisory duties over other full-time or part-time employees.

KEY CONTACTS

It is important for this position to develop working relationships with other members of the Resource Development and Marketing Team, given the team’s spirit of collaboration.

KNOWLEDGE, SKILLS AND ABILITIES

Required

Bachelor’s degree in Marketing, Communications, Public Relations or related field

2+ years of experience in marketing or public relations with all written platforms

Must have excellent verbal and written communication skills

Exceptional knowledge of grammar and editing/proofing capabilities

Solid knowledge in website maintenance and social media

Demonstrated organizational skills and an ability to prioritize multiple tasks

Proficient in Microsoft Office Products

Experience with Adobe Photoshop required and with Adobe InDesign preferred

Preferred

Excellent presentation skills

Must have

Current driver’s license issued by state of residence

Current vehicle insurance

Current vehicle registration in state of residence

Satisfactory Motor Vehicle Report

Must be able to pass a criminal history investigation.

WORKING CONDITIONS

Work is primarily performed in an office environment while seated at a desk. Dexterity is used while performing work with personal computer keyboard, calculator and other office equipment. Must be able to travel site to site in personal vehicle and occasional weekend and/or evening hours may be assigned as needed.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equal Opportunity Employer, including disabled and veterans.

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