Senior Product Marketing Specialist
Southlake, TX, United States
Sabre is the global leader in innovative technology that leads the travel industry. Our employees are bright, driven people who have a penchant for technology and want to hone their skills. If you are interested in challenging work, being part of a global team and solving complex problems - then Sabre is right for you! Our people develop and deliver powerful solutions that meet the current and future needs for our airline, hotel, and travel agency customers.
As a Product Marketing Manager, you are responsible for making your products “fly-off the shelf.”
This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will play an integral role in creating alignment around value messaging and organizing product launches and releases.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
You will collaborate with our channel marketing team to develop innovative programs that drive demand and help close sales. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.
In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
Key Responsibilities
Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria
Understand the competitive landscape—be an expert on our competition and how they are positioned
Implement key information to mold the product messaging and GTM strategy
Collaborate with product management, channel marketing, and sales to develop product positioning and messaging that resonate with our target buyer personas
Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
Develop a marketing plan for the products you support in conjunction with our channel marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
Plan releases of existing products and manage the cross-functional implementation of the plan
Act as the primary omni-channel thought leader for the products you support externally
Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it
Actively seek to develop knowledge of products and how features can address customer pain points
Offer insights and advice to colleagues in need of support
Requirements
3+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
Ability to think strategically and tactically to drive the value messaging success
Ownership mindset of individual and team objectives; Has the ability to work independently and resolve professional, technical or operational project problems in a creative, methodical manner
Experience working in a team-oriented, highly collaborative environment that is geographically distributed
Ability to perform quantitative and qualitative analysis, extract key takeaways from large amounts of data and information to make data-driven decisions
Ability to think in a multi-stakeholder environment where there are often competing priorities, goals and challenges across our diverse set of customers and partners
Ability to manage and prioritize several projects
Proficient in Microsoft Office use for data analysis and written communication
Comfortable using collaboration and CRM tools such as Microsoft Teams and Salesforce
Familiar with marketing automation tools such as Pardot
Power user of networking tools such as LinkedIn and Twitter
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
Must have strong ownership – drive projects through to completion
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
Bachelor’s degree in business or marketing; MBA preferred
Hospitality industry knowledge or strong product marketing in a B2B environment preferred
Sabre Offers The Following Outstanding Benefits
Very competitive compensation
Generous Paid Time Off (25 PTO days)
4 days (one day/quarter) Volunteer Time Off (VTO)
5 days off annually for Year-End Break
We offer a comprehensive medical, dental and Wellness Program
12 weeks paid parental leave
An infrastructure that allows flexible working arrangements
Formal and informal reward, recognition and acknowledgement programs
Lots of fun and engaging employee development events
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