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Vice President, Brand Marketing

Chicago, IL, United States

Vice President, Brand Marketing

About the Company

Established beverage manufacturer

Industry

Food & Beverages

Type

Privately Held

Founded

2018

Employees

51-200

Funding

$26-$50 million

Categories

Food and Beverage

Health Care

Beverages

Food & Beverage Industry

Health and Wellness

Health & Wellness

Soda

Health

Allergen-Free

Plant-based Products

Soft Drink

Carbonated Waters

Manufacturing

Bottled Water

Consumer Staples

Food

About the Role

The Company is seeking a Vice President, Brand Marketing to join their dynamic, remote team. The successful candidate will be a key leader on the Marketing team, collaborating with discipline leads in social media, influencers, partnerships, and creative. This role requires close cross-functional partnerships with sales, finance, and supply chain, as well as experience in managing external vendors. The VP, Brand Marketing will work closely with the Head of Marketing to develop brand and marketing strategies, create impactful marketing plans, and ensure their successful execution. Responsibilities include driving continuous improvement through marketing performance analysis, managing and nurturing direct reports, and staying abreast of industry trends.Applicants for the Vice President, Brand Marketing position at the company should have a Bachelor's degree in business, marketing, or a related field, with an advanced degree preferred. A minimum of 10 years of experience in brand management or marketing within the consumer packaged goods industry, particularly in the food and beverage sector, is required. The ideal candidate will have a proven track record of creating and executing successful marketing plans, strong analytical capabilities, and experience in overseeing creative briefs and managing agencies. Excellent communication skills, project management abilities, and a history of effectively managing and negotiating with outside vendors are essential. The role demands a candidate who is not only a strategic thinker but also a hands-on leader, capable of fostering a culture of collaboration and professional development within the team.

Hiring Manager Title

Head of Marketing

Travel Percent

Less than 10%

Functions

Marketing

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