Marketing Manager
Cockeysville, MD, United States
Salary Range: $50,000.00 To 60,000.00 Annually
The Marketing Manager will assist in overseeing all marketing and advertising directives for the company, as well as assist Leasing Department with on-site marketing, advertising, and leasing efforts. The Marketing Manager reports directly to the Director of Marketing.
Responsibilities and Duties: (included but not limited to):
Coordinates and facilitates Open House weekend for leasing
Coordinates Marketing Flyer, Promotional Products, Community Branding and Print Advertising design
Coordinates media updates with photographers and videographers
Performs audits and corrections to all internet advertising
Assists with Market Survey Data Collection
Manages community website updates for design and SEO
Performs daily Craigslist updates for Leasing Department
Coordinates and manages social media marketing and advertisement
Helps strategized and implement solutions for low-occupancy communities
Reports weekly marketing goals for leasing and sends Casual Friday email
Works with Director of Marketing utilizing revenue management software to assist in setting, tracking, and adjusting rental pricing information
Coordinates resident event collateral and advertises to current residents & on property’s social media profiles
Coordinates and facilitates the implementation of site updates and new software implementation
Assists in community branding efforts: Marketing collateral, signage, online presence, etc.
Strategize with Director of Marketing to minimize vacancy loss
Assists Director of Marketing with other duties and requests as needed
Qualifications:
Superior verbal and written communication skills
Proficient in Microsoft Office Suite or related software
Extremely creative and inventive
Must have the ability to make decisions that align with company vision
Ability to compile, analyze and communicate data
Organized and detail-oriented
Education and Experience:
High School degree required; Bachelor’s degree in related field or equivalent preferred
2 years minimum of Marketing related experience
Experience using Yardi Property Management Software preferred
Physical Requirements:
Prolong periods of sitting at a desk and working on a computer
Must be able to lift 20 pounds at times
Benefits Offered:
Medical insurance
Vision insurance
401k
Life Insurance
Short- & Long-Term Disability Insurance
Discount for Home Rentals (more information can be provided at time of interview)
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