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Estée Lauder Companies
Sacramento, CA, United States
Job Summary: The Manager, Global Marketing & Site Optimization will help to manage online marketing and site features and functionalities for MAC's lip category. They will be responsible for all lip-related launches end to end including any associated site innovation and capabilities. They will report to the Executive Director, Global Ecommerce & S
Job Source: Estée Lauder CompaniesMarriott
Sacramento, CA, United States
Job Number 23202372 Job Category Sales & Marketing Location The Westin Los Angeles Airport, 5400 West Century Boulevard, Los Angeles, California, United States Schedule Full-Time Located Remotely? Y Relocation? N Position Type Management JOB SUMMARY Serves as the discipline leader for marketing and partners closely with other topline discip
Job Source: MarriottWSP
Sacramento, CA, United States
This Opportunity At WSP, we are driven by inspiring the right people to be part of our future-focused business objectives. Our devotion to teamwork helps us build communities and expand our skylines. Anything is within our reach and yours as a WSP employee. Come join us and help shape the future! We are looking for a dynamic Senior Marketing Man
Job Source: WSPLaunch 2 Retail
Sacramento, CA, United States
WHO ARE WE? Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. The company is headquartered in vibrant downtown Delray Beach
Job Source: Launch 2 RetailMarriott
Sacramento, CA, United States
Job Number 23202372 Job Category Sales & Marketing Location The Westin Los Angeles Airport, 5400 West Century Boulevard, Los Angeles, California, United States Schedule Full-Time Located Remotely? Y Relocation? N Position Type Management JOB SUMMARY Serves as the discipline leader for marketing and partners closely with other topline discip
Job Source: MarriottWSP USA
Sacramento, CA, United States
Job Description This Opportunity At WSP, we are driven by inspiring the right people to be part of our future-focused business objectives. Our devotion to teamwork helps us build communities and expand our skylines. Anything is within our reach and yours as a WSP employee. Come join us and help shape the future! We are looking for a dynamic Seni
Job Source: WSP USACanonical - Jobs
Sacramento, CA, United States
Job Description Job Description The role of a Senior Partner Marketing Manager at Canonical Canonical is looking for a senior partner marketing manager who will be responsible for developing our strategic relationships with a set of global partners. Canonical partners with the leading companies in technology across public cloud (Amazon, Google, Mi
Job Source: Canonical - JobsLaunch Potato
Sacramento, CA, United States
YOUR ROLE You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driven creativity as you launch new initiatives and ca
Job Source: Launch PotatoTwin Cities, CA, United States
About the role:
Develop, lead, and execute portfolio marketing strategies and initiatives to grow the franchise. Serve as franchise lead managing and championing the therapy portfolio marketing strategy, both internally and externally with specific focus on portfolio positioning, clinical data, and product economics.
Responsibilities will include:
Lead the global portfolio marketing initiative for the therapy franchise, in close partnership with Product Management, Brand Activation (marketing communications), Clinical, Medical Education, Medical Affairs, and other functional team members.
Build and evolve the portfolio value proposition, positioning, and messaging, with a focus on the therapy clinical data and economic story.
Craft therapy portfolio messaging that fits into the messaging hierarchy, supporting overarching business messaging while bridging messaging to specific products.
Partner with the Brand Activation team in creating an integrated marketing communications plan that leverages the therapy portfolio’s positioning and messaging to address business goals.
Establish customer-specific/account-level targeting and create a messaging document that guides on when to approach which customers with portfolio-level messaging vs. product-specific messaging vs. economic messaging.
Create a field-focused training program to ensure rep understanding of the value of the therapy portfolio, the competitive differentiation of the portfolio, effective selling of the portfolio, and account targeting.
Develop portfolio tactic content to be used in multichannel campaigns, Innovation Center customer visits, industry conferences and sales materials.
Partner with Brand Activation on development and execution of tactics to communicate portfolio messaging.
Monitor the competitive landscape and evolve portfolio positioning, messaging, and marketing initiatives as needed to maintain clear, differentiated value proposition in marketplace.
Gain deep understanding of the market environment and inform on the future strategic vision for the portfolio.
Partner with Medical Affairs to support and advance a Key Opinion Leader strategy to deepen physician engagement and advocacy for the therapy portfolio.
Initiate market and account analytics to uncover business success drivers, define account segmentation, and establish targeting and commercial program strategies to support sales and product managers in driving growth across therapy portfolio products.
Support and influence advisory board and industry conference strategies and plans to align with the therapy portfolio market strategy needs and opportunities, and support execution of these events.
Liaise with regional marketing partners to share global therapy portfolio strategies and tactics and support regional portfolio initiatives objectives.
Required Qualifications:
5+ years of medical device experience required.
BA/BS required; Master’s/MBA preferred.
Healthcare or medical device marketing experience, with demonstrated ability to develop deep clinical and commercial expertise in medical device therapies and products.
Demonstrated success managing complex projects, incorporating diverse needs from numerous stakeholders, and delivering on commitments.
Proven ability to operate in whitespace, identifying and assessing opportunities, developing structured programs or initiative definition, and executing upon them.
Excellent communication, collaboration, leadership, and interpersonal skills
Track record of success leading cross functional teams within a dynamic, matrixed and hybrid work environment
Proven ability to influence drive alignment across diverse teams to achieve consensus and execution of strategic initiatives.
Domestic and international travel up to 25%.
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Senior Global Marketing Manager jobs in Twin Cities, CA, United States
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