Director of Community Marketing

San Antonio, TX, United States

SUMMARY

The Director of Community Marketing is responsible for creating and executing community marketing plans, tracking performance across the portfolio, and recruiting, hiring, and developing the Regional Marketing teams.

This role is tactical and strategic, involving supporting and managing outreach, event marketing, digital marketing, public relations, social media, and reputation management tasks for Kairoi Residential to support the success of our portfolio.

The Director of Community Marketing will report to the Vice President of Marketing and Public Relations and work closely with the COO and Vice President to develop and execute strategic initiatives. Collaboration with the Digital Marketing Manager and Sr. Marketing Manager is essential for success in this role. Additionally, the Director will conduct new business market research and participate in business development initiatives, including presentations to potential clients.

All marketing department associates assist with the planning and executing of internal corporate events, including the annual leadership conference, recruiting event support, client events, etc.

KEY RESPONSIBILITIES

Team Leadership: Oversee Regional Marketing team, providing guidance, support, and performance management with attention to leasing strategies and techniques.

Strategic Planning: Develop and execute market rate community marketing plans, including strategies, goals, budgets, and tactics, in collaboration with the Vice President of Marketing and Public Relations, Sr. Marketing Manager, and Digital Marketing Manager with a focus on future residents and current residents.

Analysis: Review performance reports and make strategic marketing changes.

Trend Awareness: Up to date on current marketing trends, advertising, and technology

Collaboration: Work closely with the Digital Marketing Manager and Sr. Marketing Manager to create, implement, and measure marketing strategies and provide tactical support to teams.

Market Research: Conduct new business market research and participate in business development initiatives to identify and pursue growth opportunities.

Project Management: Manage budgets and timelines for lease-ups and stabilized community initiatives, ensuring all tasks are completed on time and within budget.

Stakeholder Engagement: Work directly with Clients, Senior Vice President, and Regional Managers to ensure an understanding of the marketing strategy and performance.

Guidance: Develop and implement training programs to guide teams in effective leasing strategies, social media execution, product readiness, resident programming, advertising initiatives, and targeted marketing tactics.

Quality Control: Implement key dashboards, systems, and procedures for quality control of all marketing platforms/tools.

Transition Coordination: Coordinate the transition of marketing items for all dispositions, including websites, social media, resident communication/portals, digital assets, etc.

Meeting Participation: Participate in weekly, monthly, quarterly, and annual meetings as needed.

**Additional responsibilities supporting our Mountain Region tactically

Requirements

REMOTE REQUIREMENTS

Remote Locations Acceptable: Denver-CO, Austin-TX, Salt Lake City-UT, Dallas-TX, Phoenix-AZ

Monthly in-person visits to San Antonio, TX, Corporate office, event participation, and/or visits to strategic markets.

Participate in on-camera meetings in professional attire and workspace.

Work hours must accommodate the needs of the San Antonio, TX, Corporate office.

TRAVEL REQUIREMENTS

Quarterly regional marketing visits.

Event participation: leadership, recruiting, client, and business development.

QUALIFICATIONS

Customer-focused with a positive attitude and team-building mindset.

Minimum BA or Certificate in Marketing, Business, Communication, or a related field.

7 - 10 years marketing and sales experience.

5 years of multifamily leasing experience or equivalent.

Experience managing a multi-region team.

Experience executing marketing plans, including outreach, partnerships, signage, marketing collateral creation, website launch, resident programming, digital advertising, etc.

Capable of working in a fast-paced environment and meeting or exceeding scheduled deadlines.

Excellent communication skills, both written and verbal.

Proficient in account management and serving as clients' first point of contact regarding marketing services.

Experience in multi-family, sales, hospitality, and/or ad agency.

Knowledge of existing and new-to-market multi-family system offerings is preferred.

Knowledge and experience in online marketing, customer insights, and branding.

Creativity and documented immersion in social media.

In-depth knowledge and understanding of social media platforms and their respective participants

Technical understanding of social media, reputation management, and digital management tools.

Proficient in content marketing theory and application, sourcing, and managing content development and publishing.

Ability to transition between creative and analytical marketing approaches.

Relationship-building skills online and offline.

Familiarity with ZenDesk, Asana, Canva, Google Suite, Google Analytics, Google Ads, Data Studio, and all social media platforms.

Ability to communicate with designers effectively to achieve desired results in brand development

Effective project and time management skills with positive outcomes.

Willingness to travel (30%) as needed.

Intellectually curious with a desire to learn.

Basic knowledge of Fair Housing Laws.

Maintain a regular schedule that may require working outside of business hours and weekends.

Salary Description

$100K - $120K/Annually

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