Marketing Specialist

Houston, TX, United States

Job Description

Special Instructions to Applicants: All interested applicants must attach a cover letter and a resume in the Supporting Documents section of the application in a PDF format. Please note that the applicant tracking system does not convert attachments in Word format successfully.

Position Summary:

The Susanne M. Glasscock School of Continuing Studies (GSCS) amplifies Rice University's academic excellence and outreach through lifelong personal and professional offerings that empower individuals and organizations, foster community, and promote the common good in Houston and beyond.

The Marketing & Communications Specialist for GSCS reports to the Executive Director of Operations and is responsible for the development and implementation of communication and marketing activities, enabling programs, services, events and/or products to meet organizational objectives. Working closely with the marketing team to develop and execute the marketing campaigns, the incumbent will plan and advise the marketing team on best practices associated with marketing activities, email marketing, and lead data management.

This position offers a flexible work schedule (minimum of two days in the office per week) upon successful completion of the probationary period. This position requires U.S. work authorization.

Ideal candidates will have a deep understanding of marketing processes. Experience managing all marketing activities is highly desired.

Workplace Requirements:

Hybrid position: "This position is offered as a hybrid role, combining both in-office and remote work to provide flexibility and support collaboration. [Insert hybrid schedule]. Per Rice policy 440, work arrangements may be subject to change."

Hiring Range: Annual salary 60,000 - 65,000

*Exempt (salaried) positions under FLSA are not eligible for overtime.

Minimum Requirements:

Bachelor's Degree in Marketing and Communications or related field and 2+ years of experience In lieu of the educational requirement, additional related experience, above and beyond what is required, on an equivalent year-for-year basis may be substituted.

Skills:

Excellent writing and communication skill

Knowledge of the web, technology, social platforms, current and future trend

Demonstrated problem solver

Ability to work independently to meet expected deadlines and schedules

Ability to work in a fast-paced environment

Knowledge of marketing automation platforms (e.g., HubSpot)

Understanding of website metrics and best practices

Knowledge of and familiarity with desktop publishing, Adobe Creative Suite software, search engine optimization (SEO), content management systems (CMS), and customer relationship management systems (CRM)

Outstanding judgment and work ethic

Ability to work collaboratively and build consensus

Knowledge of lead nurturing and lead scoring process

Experience:

Experience in a university environment

Experience in a large nonprofit organization

Experience with email marketing, social media marketing, PR, and reporting

Experience with Content Management Systems (Drupal preferred, but not required)

Experience with project management software such as Monday.com

Experience developing, implementing, and analyzing results of integrated marketing campaigns

Experience with multiple program delivery platforms (face-to-face, online, hybrid)

Experience in creating and delivering presentations to various stakeholders

Experience in client management

Preferences:

Bachelor's Degree in Marketing and Communications or related field

5 years of related experience working in a marketing position

Strong verbal and written communication skills, including presentation skills

Good organization and creativity skills

Good analytical problem-solving skills

Essential Functions:

Develops and manages the communication and brand strategy for individual program(s) incorporating appropriate channels.

Recommends, manages and executes integrated marketing plans/programs and strategies to meet business objectives.

Guides event planning and execution

Manages vendors on specific projects.

Manages program budget, goals, and objectives in alignment with organizational goals.

Manages market research and analysis used to make informed decisions regarding strategic marketing direction, product segmentation and customer targeting.

Assesses market opportunities and tracks market trends.

Recommends marketing improvements based on findings.

Writes, designs, and coordinates the production of communication and marketing materials.

Performs all other duties as assigned.

Additional Functions

Serves as the primary marketing point of contact for each of the programs.

Has strong creative writing skills.

Develops and maintains collaborative relationships with GSCS program leadership on marketing strategy across programs and project management.

Collaborates and helps initiate standardizations in processes and workflows across the school.

Analyze and recommend campaign strategies for individual offerings and help implement and monitor the campaign.

Rice University HR | Benefits: https://knowledgecafe.rice.edu/benefits-overview

Rice Mission and Values: Mission and Values | Rice University

Rice University is an Equal Opportunity Employer committed to diversity at all levels. It considers for employment qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national or ethnic origin, genetic information, disability, or protected veteran status.

About Us

Boasting a 300-acre tree-lined campus in Houston, Rice University is ranked among the nation's top 20 universities by U.S. News & World Report. Rice has a 6-to-1 undergraduate student-to-faculty ratio, and a residential college system, which supports students intellectually, emotionally and culturally through social events, intramural sports, student plays, lectures series, courses and student government. Developing close-knit, diverse college communities is a strong campus tradition, which is why Rice is highly ranked for best quality of life and best value among private universities.

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