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Marketing Director

Austin, TX, United States

About the Digital Marketing Director position

We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company. A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies. You will work closely with multiple teams to ensure consistency through a variety of digital marketing channels. You should also provide forward-thinking ideas to construct and maintain a strong company web presence.Ultimately, you are the driving force behind all digital marketing efforts to achieve our business objectives.

Digital Marketing Director responsibilities are:

Build the digital marketing roadmap of our business

Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

Measure ROI and KPIs

Prepare budget as a result of ROI and KPIs.

Conceptualize and develop pointed campaigns to create and maintain higher levels of customer interaction

Oversee social media accounts across platforms

Manage and improve online content, taking Google Analytics and SEO into account

Proactively forecast sales performance trends in the interest of increasing our market segment.

Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive and collaborative strategies

Motivate digital marketing team to achieve goals

Monitor competition and provide ideas to help us remain unique

Stay up-to-date with digital technology trends, developments, and changes

Digital Marketing Director requirements are:

Proven work experience as a Digital marketing director

Demonstrable experience in the design and implementation of successful digital marketing campaign(s)

Strong understanding of how all current digital marketing channels function

Solid knowledge of online best practices as well as marketing tools.

Hands on experience with SEO/SEM, Google Analytics and CRM software

Familiarity or proficiency with web design and tenets thereof

Outstanding analytical and project management skills

Strong team management and communication (written and verbal) skills

BSc degree in Marketing, Digital technologies or relevant field

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