Marketing Coordinator

Baltimore, MD, United States

Overview

The Marketing Coordinator will work with the digital marketing team to execute compelling communications, marketing and fundraising campaigns across digital channels, including established channels on Facebook, Instagram, LinkedIn, X, YouTube, and Jhpiego.org. The role will pioneer community building efforts for Jhpiego, offering our audiences new ways to engage and stay connected. This role will spearhead unplanned social media content—including content that responds to newsworthy global events—as well as managing live moments, and routine conferences and events.

The role will provide strategic support to all of Jhpiego’s marketing efforts, offering best practices and coordinating data-based insight and knowledge-sharing amongst departmental and global colleagues.

This role is focused on content production, so candidates will be strong writers, have an eye for design, and should possess video editing skills, as well as an ability to be lively on-camera talent. This person possesses excellent judgement and discernment to act as a voice for the organization.

Responsibilities

Social Content Creation

Contribute to the creation of original and evergreen social media posts for Jhpiego’s social media channels, including:

Written content

On-brand design per unique channel

Photo editing

Social video production, with a high-level understanding of using b-roll effectively to engage social audiences

Build momentum for, and oversee social media for live moments, acting as behind-the-scenes producer and occasionally as a visible emcee

Increase the capacity of Jhpiego leaders, especially in our countries, to perform well in live social moments

Work alongside our events team to elevate our social media for routine events and conferences, including social toolkits, mentoring key speakers and attendees, and identifying potential collaborative opportunities with peers

Track and engage with world news to ensure Jhpiego global accounts are responsive to current events, helping steward an internal volunteer team that contributes to newsy moments

Partner with our development team to develop content for fundraising campaigns related to humanitarian crises, news events, and other timebound opportunities

Work alongside communications and fundraising teams to disseminate social content onto appropriate channels

Engage and grow a US-based general public audience with the goal of converting engaged audience members to donors

Monitor global social media channels to ensure brand and content compliance, and help establish best practices amongst our global colleagues.

Social community-building

Monitor and foster engagement across all social platforms by implementing systems that help us respond, pose and answer questions, comment and dialogue with our audiences

Brainstorm and implement strategies to increase engagement with our audiences, proactively serving as a community manager with a focus on Meta and LinkedIn audiences.

Build communities of people who want to support Jhpiego’s efforts to save lives and improve health

Develop methods to track and engage with our top audiences on key social channels.

Marketing Production, Execution and Support

Alongside the Marketing Manager, coordinate marketing projects across the team and department, to ensure execution of deliverables

Organize and coordinate annual updates to marketing plans, templates, relevant materials and evergreen content

Provide recommendations to improve campaign performance, increase brand awareness, and support marketing goals

Evaluate current processes and makes recommendations for process changes, then implement changes to create new guidelines or structure

Collaborate with internal and external stakeholders to fulfill marketing requests as needed

Effectively track and manage marketing team projects using project management software

Required Qualifications

High School graduate with 3-5 years’ experience in marketing and social media

Ability to drive engagement on social media

Thorough understanding of social media landscape and ability to customize content based on channel and audience

Ability to think creatively and execute new and innovative social campaigns

Ability to analyse social media data

Demonstrated project management ability

Demonstrated ability to write successful content for social media channels

Ability to work cross-culturally with a diverse and international team of colleagues and stakeholders

Technical skills:

Excellent writing ability

Strong understanding of design and brand principles, including demonstrated ability to execute creative content on social media

Demonstrated eye for principles of good photography and videography and how multimedia content enhances social media engagement

Preferred Qualifications

3 years experince

The salary range for this role is expected to be: $40,164 - $53,553.

Total Rewards:

The referenced salary range is based on Johns Hopkins University’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/

Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate’s conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law

Learn more:https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf

Accommodation Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at [email protected]. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit accessibility.jhu.edu.

Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.

RECRUITMENT SCAMS & FRAUD WARNING

Jhpiego has become aware of scams involving false job offers. Please be advised:

Recruiters will never ask for a fee during any stage of the recruitment process.

All active jobs are advertised directly on our careers page.

Official Jhpiego emails will always arrive from a @Jhpiego.org email address.

Please report any suspicious communications to [email protected]

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