Marketing Data Analyst

Houston, TX, United States

Position : Marketing Data Analyst

Reports to : Director of Marketing

Status : Full-Time Position

Location : US, Remote

Industry : Marketing Agency - Healthcare Focused

Job Overview

Strategy Collective seeks an experienced and detail-oriented Marketing Data Analyst to join our growing team. The ideal candidate will be passionate about evaluating and optimizing the performance of marketing channels, campaigns, and initiatives using various analytics tools.

The candidate should have expertise in utilizing tools such as Google Analytics (GA4), Google Looker Studio, Google Tag Manager (GTM), and Google Ads (AdWords), Meta Business/Ads, and Power BI among other marketing data sets to extract meaningful insights from various marketing channels.

Responsibilities

In taking ownership of the marketing data, the candidate will bring analytical skills, technical expertise, and strategic thinking to drive marketing success through data-driven insights and optimization.

In this role, you will:

Collaborate with the Account Strategists and marketing team to understand marketing goals and objectives for each client

Properly setup and configure event and conversion tracking to measure the success of predefined goals (e.g., tracking number of leads by lead quality, call outcomes, etc.) in Google Analytics

Analyze overall website traffic and evaluate traffic sources (e.g., organic search, direct, referral, social, paid, etc.) to identify and report on the most effective channels

Analyze attribution data models to determine lead sources and conversion assist sources to further impact marketing campaigns and results

Leverage Google Looker Studio to create customized visual dashboards to offer accurate and concise reporting of trends, anomalies, areas for improvements, and other actionable insights

Implement best practices for proper integration of various tags and scripts using Google Tag Manager to ensure accurate data collection of user behavior across digital channels

Identify improvement and optimization areas, helping maximize the return on investment (ROI) for marketing efforts

Identify challenges and proactively provide data-driven solutions

Conduct ad-hoc analysis to support marketing initiatives and business objectives

Analyze Google Ads (Adwords) campaigns to optimize performance and achieve key KPIs

Work closely with the SEO team to analyze and report on organic search performance (SEO experience preferred)

Stay informed about industry trends and recommend data-driven strategies to enhance marketing efforts

About Strategy Collective

Strategy Collective is a marketing consultancy founded by two professionals with 10+ years of experience leading marketing agency operations. We are focused primarily on helping private-equity-backed, multi-location healthcare organizations growing inorganically through acquisitions transition their marketing departments from a support function to a growth driver in their organizations. We build scalable, repeatable marketing systems to support their rapid growth and become stand-out organizations in their industries.

Requirements

What you bring to the table:

5+ years of experience in a similar role, preferably in an agency environment, with a proven track record of proficiency with various analytical tools

Ability to manage multiple projects simultaneously and meet deadlines

Strong communication and presentation skills to convey complex data insights to non-technical stakeholders

Strong organizational skills and attention to detail

Proven track record of successfully synthesizing marketing data for multi-location businesses, preferably in the healthcare industry, is a nice to have (think a dental organization with 100+ locations and/or 100+ brands but all the same general service line)

Ability to prioritize and effectively escalate issues as needed while understanding the impact on the overall business

Strategic problem-solving skills and the capacity to distill complex information into meaningful concepts or ideas

Healthcare marketing experience is nice to have but not required

Hands-on experience with digital marketing platforms such as Google Ads (Adwords), social media analytics tools, email marketing platforms, and SEO tools a plus

Highly comfortable in a fast-paced work environment

People first -- Team/people management and leadership skills, working independently and collaboratively with the broader team and teams across the organization.

Organized self-starter and independent worker with the ability to organize and deliver projects on time with accuracy, speed, and attention to detail

Willingness for occasional light travel for in-person client and agency strategy sessions

Additional characteristics of the ideal professional in this role at Strategy Collective

You are currently investing in your personal growth as a data analyst

You are excited to act on growth in a fast-paced, solution-driven company

You are scrappy and willing to go beyond your comfort zone

You are a lifelong learner

Creative mindset, are always looking for a solution, and are not afraid to try something new

Ability to think conceptually and present ideas to others concisely and clearly to get feedback and determine the best direction based on communication needs and business objectives

Comfortable communicating complex data insights to non-technical stakeholders

You are creative, data-informed, and know how to tell a great story

You appreciate the importance of all stakeholder voices

You build strong relationships internally and externally

You've got grit

Benefits

Benefits and Compensation:

Unlimited paid time off - don’t burn out. Take the time you need and want

The week between Christmas and New Year's off

Company-supplied laptop and workstation setup for your home office

Company-sponsored medical, dental, and vision insurance (paid 50%)

10% annual bonus, paid monthly (so you don’t have to wait for 12 months to see the bonus you’ve earned all year long)

Company matching 401(k) plan - up to 4%

Company-supplied 529 plan

Company-paid long-term and short-term disability insurance

Paid maternity and paternity leave (13-weeks for the Mommas, 3-weeks for the Pappas)

Base pay salary range: $65,000 - $85,000

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