Marketing Manager

Washington, DC, United States

Description

JOB DESCRIPTION

Marketing Manager

Title

Marketing Manager

FLSA Classification

Full-Time (Exempt)

SMILE Therapy Services is an award-winning mental health and wellness agency focused on helping leaders cultivate a healthy workplace culture that increases employee retention, productivity and happiness. Top clients include Microsoft, Aetna, DC Government, American Kidney Fund, Georgetown University Hospital and DC Public as well as Charter Schools. We embrace our mission each day. We are committed to providing the best mental health services possible to help unleash more thriving and contributing citizens to our society.

The General Purpose Of Position

The Marketing Manager will be responsible for developing and implementing effective social media strategies to enhance brand presence, engage target audience, and drive business growth. He/She will manage multiple social media platforms, create compelling content, monitor and analyze performance metrics, and interact with followers and customers. The ideal candidate is a creative thinker, a skilled communicator, and has a strong understanding of social media trends and best practices.

Primary Responsibilities (included But Are Not Limited To)

Develop and execute social media strategies aligned with our brand objectives and target audience.

Manage and maintain the company's presence on various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Create engaging and shareable content, including text posts, images, videos, and other multimedia formats.

Monitor social media trends, tools, and applications to ensure the brand remains at the forefront of industry developments.

Interact with followers, respond to comments and messages, and engage in conversations to build a strong community and enhance customer relationships.

Collaborate with cross-functional teams, such as marketing, public relations, and design, to ensure consistent messaging and brand coherence across all channels.

Utilize social media management tools to schedule posts, track performance, and analyze data to optimize strategies and improve engagement.

Stay up-to-date with emerging social media platforms and trends to explore new opportunities for brand promotion and reach.

Monitor and report on key performance indicators (KPIs) such as reach, engagement, follower growth, and conversions, and use insights to drive data-informed decision-making.

Stay informed about industry best practices, trends, and legal guidelines to ensure compliance and maximize the effectiveness of social media campaigns.

Monitor and manage online reviews and feedback to maintain a positive brand reputation and address any issues promptly and professionally.

Stay proactive in identifying opportunities for brand partnerships, influencer collaborations, and sponsored content to expand reach and engagement.

Conduct competitor research and analysis to benchmark performance and identify areas for improvement and differentiation.

Smile Offers a Competitive Benefits Package

Position Type and Expected Working Hours:

Full-time position will require a minimum of 40 hours per week.

Additional Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Physical Demands And Working Environment

The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job functions.

Environment: Work is performed primarily in a standard office or remote travel environment with frequent interruptions.

Physical: Primary functions require sufficient physical ability and mobility to work in an office setting; ability to travel with a team; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight (up to 40 pounds); to operate office and marketing equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; and to verbally communicate to exchange information.

Vision: Close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.

Hearing: Hear in the normal audio range with or without correction.

This job description does not list all the duties of the job. You may be asked by managers to perform other instructions and duties. This job description may be revised from time to time and does not constitute a contract for employment.

EEO Statement

SMILE Therapy Services, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Requirements

Education, Skills, and Experience Qualifications:

Bachelor's degree in marketing, communications, or a related field.

Proven work experience as a Marketing Manager or similar role, preferably in a marketing or digital agency setting.

In-depth knowledge and understanding of various social media platforms, their features, algorithms, and best practices.

Strong creative and copywriting skills with the ability to craft engaging and persuasive content for different social media channels.

Proficiency in social media management tools, analytics platforms, and scheduling software.

Excellent communication and interpersonal skills with the ability to engage and interact with a diverse online audience.

Analytical mindset with the ability to interpret data, identify trends, and adjust strategies accordingly.

Strong organizational and time management skills to effectively handle multiple projects and meet deadlines.

Familiarity with graphic design principles and basic photo/video editing skills are a plus.

Understanding of SEO principles and how they apply to social media content is desirable.

Passion for staying up-to-date with the latest social media trends, tools, and industry changes.

The requirements listed above are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Clearance Requirements

Note: Clearances must be completed before working and every year thereafter.

CFSA CPS Clearance

FBI Clearance

Metropolitan Police Clearance (DC)

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