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Director of Marketing

Washington, DC, United States

Description

The Director of Marketing leads a team of Marketing and Bid Specialists to establish, develop, execute and drive a market strategy that aligns with company mission and objectives in service of the evolving needs of our clients. Our Marketing and bid administration team oversees events, brand, communications, digital / media, showroom and client experience.

Requirements

Roles and Responsibilities:

Develop & execute a strategic marketing plan & budget aligned with company objectives

Direct and oversee all brand standards throughout the organization

Establish an effective communications strategy (internal & external)

Supervise customer outreach and content delivery via website, social media, email campaigns, advertising, etc. Implement annual content calendar and forecast

Develop unique content and over see proposal and RFP copy

Direct team on educating employees on content, uses, timelines and expected output

Develop and manage strategic external partnerships as required

Responsible for overall customer experience

Lead planning and execution for both internal and external events

Gather and analyze data about market conditions and competitors

Monitor, review and report on all marketing activity and results

Keep up to date on current marketing trends and technologies

Work collaboratively with sales leaders to create a results driven, team environment

Manage Bid Administration process, including brand standardization, form, graphic design and pricing strategy

Other duties as assigned

Training, Education, Experience, Skills:

Bachelor's degree or above in Marketing / Communications preferred

Minimum 15+ years of marketing experience with minimum of 5 years leading marketing team

Bid Administration Experience Preferred

Experience managing teams in service to individual member strengths

Strong positioning skills with an affinity for social media / digital trends

Broad knowledge of integrated marketing communications and tools

Highly proactive and able to research / present solutions to complex issues

Strong critical thinking, planning, collaboration and execution skills

Knowledge of market trends and consumer preferences

Ability to work with different stakeholders within the business (C-Suite, department leads, end users, etc.)

Proven experience engaging with external agencies and large vendor contracts

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Director of Marketing jobs in Washington, DC, United States

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