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Way
Austin, TX, United States
Way helps businesses unlock the power of brand activations. Headquartered in Austin, Texas, with a European office in Paris, we are building the world’s first B2B software platform that enables consumer brands to launch experiences and activations at scale. In a world where 76% of consumers would rather spend their money on experiences over materia
Job Source: WayShortList Recruitment Limited
Austin, TX, United States
\u2022 3-5 years of work experience in B2B product marketing, product management, or related role \u2022 Industry experience in storage/data management, NAS, Scale-out NAS, Hyper-scalar storage, and/or cyber security, is a big plus \u2022 Exceptional storyteller and writing skills with the ability to create content that engages users and decision m
Job Source: ShortList Recruitment LimitedThrive Pet Healthcare
Austin, TX, United States
Description Position at Thrive Pet Healthcare Job Summary: As the Product Marketing Manager, you will establish strategy and manage budgets to drive profitable growth in our product categories, including prescription Rx, food, and other healthcare supplies. You will use vision and creativity to impact the client experience for both hospitals and
Job Source: Thrive Pet HealthcareClickHouse
Austin, TX, United States
We are the company behind the popular open-source, high performance columnar OLAP database management system for real-time analytics. ClickHouse works 100-1000x faster than traditional approaches . By offering a true column-based DBMS, it allows for systems to generate reports from petabytes of raw data with sub-second latencies. With an amazin
Job Source: ClickHouseCreditShop
Austin, TX, United States
Are you ready to build the future of our company? About Mercury® Financial Mercury® Financial is an innovative and growing financial services company with locations in both Austin, TX and Wilmington, DE. Our mission is to help customers build and maintain their financial future by offering them credit cards they can afford and understand. After o
Job Source: CreditShopMiro
Austin, TX, United States
About the Team Miro is the leading visual workspace for innovation and is used by over 50 million people worldwide. The partner marketing team works with our strategic, technology, and category partners to drive acquisition of new users, awareness of our product, and usage of our apps and integrations. We work cross functionally with marketing, pro
Job Source: MiroThrive Pet Healthcare
Austin, TX, United States
Job Summary: As the Product Marketing Manager, you will establish strategy and manage budgets to drive profitable growth in our product categories, including prescription Rx, food, and other healthcare supplies. You will use vision and creativity to impact the client experience for both hospitals and e-commerce channels. You will work across all f
Job Source: Thrive Pet HealthcareManyChat
Austin, TX, United States
WHO WE ARE Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. We are a Meta Official Business Partner, backed by top investors, including Bessemer Venture Partners. With 200+ teammates across international offices in Austin, Barcelona, Yerevan, Sã
Job Source: ManyChatAustin, TX, United States
Itron is a leading provider of equipment and services to utilities around the world, including in support of Demand Response and Distributed Energy Management programs.
As a pivotal member of Itron’s Distributed Energy Management business unit, you will lead Itron’s consumer marketing team. In this role, you will manage the development and deployment of customer acquisition, channel development and strategic go to market approaches for diverse demand side management programs catering to our utility clients in the residential and small commercial segments.
Your team will be accountable for all aspects of our DR/DEM-focused consumer marketing programs, including program design, creative development, channel management, execution/implementation of programs, and monitoring and reporting on performance to our utility customers.
Essential Duties And Responsibilities
Oversee and coordinate the efforts of the in-house creative marketing team, marketing leads, external contractors, and marketing agencies, as required, to achieve customer education and enrollment goals for the residential and SMB segments.
Develop segmentation and data analytical approaches that help identify Ideal Customer Profile for disparate portfolio of demand response and energy efficiency offers. Marketing campaigns will require the development of appropriate offer, targeting, positioning, and channel strategies leveraging key channels such as: Online, Print, social media (organic posts, paid social, PPC), Telemarketing, Face-to-face and other PR, Webinars and Partner-based recruitment and outreach channels.
Develop innovative marketing campaigns and channel strategies that contribute to meeting market penetration and utility-established enrollment targets. Interface with utility clients to obtain approval for monthly, quarterly and annual marketing plans for each market. Implementation of Itron's proposed marketing campaigns will follow approval from respective utility clients. Achieve customer enrollment targets by executing marketing plans within established budgets for each market.
Monitor changes in the marketplace and industry, adjusting marketing plans accordingly. Actively integrate insights from the results of previous marketing campaigns, utility client feedback, and customer surveys.
Collaborate with the Operations and Sales teams to respond to utility-issued RFPs (Request for Proposals). This involves a comprehensive understanding of various channels, their effectiveness, expected response rates, and costs associated with implementing a diverse set of marketing tactics. Develop and deliver impactful presentations for prospective customers that persuasively capture our capabilities and our results.
Education : Bachelor's degree from Accredited University in Business, Marketing, Engineering, or Finance.
Experience : 10 years of experience in consumer and SMB marketing in the Utility and or Energy Industry. This position requires extensive prior experience working with utilities in demand response, energy efficiency, and behavioral program development and deployment. Candidates should have a proven track record of delivering tangible results in the execution of utility demand response programs targeted at consumers.
Other Knowledge, Skills And Capabilities
Knowledge of utility industry practices and market trends is critical
Strong listening, writing verbal communication and analytical skills.
Ability to communicate effectively – Comfortable Leading Presentations
Ability to deliver new revenue in new markets is critical – this is a strategic sales leadership position
Ability to manage internal resources to meet demanding timelines
Ability to develop new accounts / customers.
Itron is committed to building an inclusive and diverse workforce and providing an authentic workplace experience for all employees. If you are excited about this role but your past experiences don't perfectly align with every requirement, we encourage you to apply anyway. In the end, you may be just who we are looking for!
The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills and experience.
Itron is proud to be an Equal Opportunity, Affirmative Action Employer. If you require an accommodation to apply, please contact a recruiting representative at 1-800-635-5461 or email [email protected].
Itron enables utilities and cities to safely, securely and reliably deliver critical infrastructure solutions. We provide smart networks, software, services, meters, and sensors to better manage electricity, gas, water and city services. We are dedicated to creating a more resourceful world.
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Product Marketing Manager (DEM) jobs in Austin, TX, United States
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