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Confidential
Boston, MA, United States
Executive Creative Director About the Company Leading biotechnology (BioTech) developer of cloud-computing solutions Industry Computer Software Type Public Company Founded 2007 Employees 5001-10,000 Categories Information Technology & Services Technology Ambulatory Services Biotechnology CRM Enterprise Software Software Publishers Information Publ
Job Source: ConfidentialSnyk
Boston, MA, United States
Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for d
Job Source: SnykSnyk
Boston, MA, United States
Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for d
Job Source: SnykConfidential
Boston, MA, United States
Vice President, Product Marketing About the Company Successful cloud-based platform providing B2B marketing & digital media solutions Industry Online Media Type Public Company Founded 2004 Employees 501-1000 Categories Digital Media Publishing Cloud Computing Analytics Video Enterprise Software SAAS Technology B2B Information Technology & Services
Job Source: ConfidentialConfidential
Boston, MA, United States
Senior Director, Product & Partner Marketing About the Company Leading customer data platform Industry Computer Software Type Privately Held, VC-backed Founded 2016 Employees 201-500 Funding $101-$200 million Categories Analytics Artificial Intelligence (AI) Big Data Data Management Marketing SaaS Specialties Marketing Technology Machine Learning
Job Source: ConfidentialBigtincan
Boston, MA, United States
Bigtincan is an AI-powered Sales Enablement Automation Platform that adapts to your sales process, delivering the right content for selling, training, and coaching at scale for all your teams and across all devices. Since our inception in 2011, Bigtincan has grown into a global company headquartered in Waltham, Massachusetts with offices in London
Job Source: BigtincanConfidential
Boston, MA, United States
Vice President, Product Operations About the Company Leading provider of web security management & solutions Industry Computer & Network Security Type Privately Held, VC-backed Founded 2009 Employees 1001-5000 Funding $200+ million Categories Ad Server Advertising Analytics Enterprise Software Security Web Hosting Internet SAAS Technology B2B Netw
Job Source: ConfidentialConfidential
Boston, MA, United States
VP, Worldwide Channel Sales About the Company Large provider of network security detection software & related virtualization solutions Industry Computer & Network Security Type Privately Held, VC-backed Founded 2001 Employees 201-500 Funding $26-$50 million Categories B2B Enterprise SAAS Information Technology & Services Technology Networking Cisc
Job Source: ConfidentialBoston, MA, United States
What we are building
Mimica's mission is to accelerate the discovery and deployment of automation with AI.
Our first product, Mapper , learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates “blueprints” for automation. Today, it supports RPA teams, that build software bots for repetitive computer tasks such as data entry, form completion and claim processing. Alongside creating process maps for automation, we've introduced Miner , which helps enterprises identify and prioritize automation opportunities.
Your mission
As our first Product Marketing Manager, you will collaborate directly with the CEO and the Go-To-Market (GTM) team to drive awareness, demand, adoption and expansion opportunities. You will amplify our story and differentiators, ensure our value messaging resonates with our enterprise buyers and keep our sales enablement materials up-to-date. Your efforts will ensure that both existing and prospective customers fully understand how they can succeed with Mimica.
Part of your day-to-day
Developing and executing GTM strategies for launching new products and features, focusing on growth within key verticals.
Continuously refining our target personas by gaining insights into critical roles, pain points, use cases and value propositions throughout the buyer journey.
Producing and distributing engaging product content tailored for both technical and business audiences, including web copy, blog posts, newsletters, events and webinars.
Creating sales collateral to support pipeline growth and facilitate deal closures, including presentations, case studies, testimonials, feature briefs and whitepapers.
Partnering with the Engineering team to gain a deep understanding of our product's technical details and translating these into compelling narratives.
Working closely with Sales and Product to refine our positioning strategy, staying responsive to market trends, competitive shifts and significant industry developments.
Serving as a Mimica subject matter expert during events, and in interactions with the press and industry analysts.
What you will bring
Background in leading marketing programs end-to-end with experience in creating personas, unique use cases, and value propositions.
Working knowledge of the sales cycle and buyer journey for enterprise software/SaaS, and their implications on product marketing strategy.
Proven ability to write content that converts and a flair for creative storytelling.
Strong analytical skills with a demonstrated ability to identify patterns and make data-driven decisions.
Customer empathy and an analytical mindset – leveraging data, feedback from the field, and learnings from trials and product launches to evolve our strategies.
Superior communication and presentation skills; adept at influencing decision-makers at various levels within an organization.
A desire to work both at a strategic level and tactically—rolling up your sleeves to execute day-to-day tasks.
Bonus
Knowledge of automation/RPA, process mining, or related markets.
Experience in successfully introducing B2B products to the market and/or new verticals.
Proficiency with marketing automation software and data tools.
Experience working within a high-growth startup environment – delivering value quickly and iteratively with limited resources.
We’d love to hear from you, even if you feel you don’t quite have all of the above.
Location
This is a fully remote position. You can be based anywhere in the USA (ideally East Coast) .
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Email Alert for Product Marketing Lead (Enterprise B2B SaaS) - REMOTE US jobs in Boston, MA, United States
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