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Marketing Coordinator

Gaithersburg, MD, United States

Benefits:

401(k)

Dental insurance

Health insurance

POSITION SUMMARY : NOTE: This is NOT a work from home position. Marketing Coordinator is responsible for the administration, development and reporting of company marketing efforts, websites, lead sources and promotions to ensure that marketing strategies are on track.

PRIMARY RESPONSIBILITIES :

Assist with developing and maintaining the company's marketing calendar for marketing initiatives and campaigns.

Implement and monitor Digital Marketing strategies for LSA's, Branded Search and directories, and budgets associated with each.

Develop and maintain Company Google and Apple Business Profiles to increase profile rankings

Assist with social media, website and business profile content creation, growth strategies and visual media production.

Perform Market and client research using the company database and engaging with clients ensuring that needs are met.

Respond to client reviews and social media interactions.

Assist office staff in completing daily organizational duties.

Participate in weekly marketing meetings with Corporate marketing managers

Participate in monthly marketing meetings with other brand and franchise owners

Prepare weekly reports on marketing performance to ensure company leads, call volume and marketing KPIs

Develop and manage marketing and sales collateral for technical and sales staff

Maintain a professional image at all times by:

Wearing only company approved and provided apparel. Following safety policies and procedures.

Abiding by ALL standards of performance and code of ethics.

Maintaining a courteous demeanor with all customers and associates.

Maintains company vehicles, ensuring cleanliness and organization, both inside and out.

Respecting the customer’s property.

REQUIRED KNOWLEDGE, SKILLS, and ABILITIES :

Unapologetically creative and willing to do what it takes to get the work done

2 years marketing experience is required

1 year Digital Marketing dealing with LSA's, Directory and Branded Social Media management is required

1 year Social Media Marketing, including Facebook, instagram and Constant Contact, is a plus.

Small business environment is a plus, as you will be assisting other departments

1-2 years of previous sales experience is a plus

2+ years experience with content creation with focus in graphic design (Canva, Adobe Creative Suite, etc.)

Highly organized with a strong attention to detail.

Unapologetically creative and willing to do what it takes to get the work done.

EDUCATIONAL/CERTIFICATION REQUIREMENTS : High School Diploma or GED.

PREFERRED QUALIFICATIONS: Bachelor Degree

ENVIRONMENTAL CONDITIONS:

Small business setting.

Extended work hours to include day and/or evening shifts.

PHYSICAL REQUIREMENTS:

Ability to operate a personal computer and related equipment.

Ability to sit for long prolonged periods of time

Must have sufficient auditory functioning and visual acuity to operate computer‐aided call management hardware, software and communications equipment.

Ability to work under stressful conditions and may be exposed to verbal and/or physical confrontations.

Must be able to work extended hours, nights or weekends.

Work assignments may be performed with or without reasonable accommodation to a known disability

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