Marketing Manager

Hanover, MD, United States

The Body Art Alliance (BAA) is at the forefront of innovation, creating the tools and products to better serve our artist. From the first truly wireless tattoo machine, to the groundbreaking novel tattoo parlor on a cruise ship, BAA has cultivated the industry and been the “first of many.” We are dreamers, artists, creatives, innovators and pioneers, driven to propel the body art community across the world.

We’re here to elevate, empower and take our industry to the next level. Our family of brands will continue to be led by their day one founders and continue to create and oversee our innovative product lines. While we are better united, our brands will always have that special touch that makes them unique. Our new partnership will allow us to create, design and manufacture products, create best-in-class educational content that transcends, and have a direct social impact in the communities we serve.

The Body Art Alliance welcomes you home! Discover all that we offer and join our winning team.

Role

The Marketing Manager will coordinate and develop marketing policies, programs and campaigns. The Marketing Manager is responsible for building and managing a dynamic team of marketing professionals, assisting the team in the management of marketing campaigns and lead generation. Lead generation will span numerous media channels, including search, email, social and affiliates with sophisticated online reputation management, analytics and attribution. The Marketing Manager will help to identify inefficiencies, unlock brand value and deliver actionable insights that drive growth and return on advertising spend.

Supervisory Responsibilities

Team collaboration when making hiring decisions for the marketing department

Scheduling, organizing and assigning projects to the marketing team

Coaching and developing existing employees

Monitoring performance and initiating action to strengthen results

Translating corporate goals into functional and individual goals

Conducting timely performance evaluations

Essential Functions

Gathers and analyzes information to identify new markets and customers, demand for products and services and efficacy of existing marketing campaigns and strategies.

Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.

Conducts pricing research and analysis to ensure competitive product and service pricing.

Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.

Analyzes and evaluates financial aspects of product development.

Collaborates in the development of new products.

Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.

Develops creative briefs and collaborates with the Creative team on creative direction to meet objectives for all advertising and public facing communications including print, digital, and video assets

Conceptualize and execute multichannel campaigns across the customer lifecycle ensuring the alignment of communications and messaging on all channels.

Collaborates, participates in, and coordinates promotional activities or trade shows.

Negotiates contracts for services needed to execute a marketing strategy.

Present ideas and final deliverables to internal and external teams, communicate with senior leaders about marketing programs, strategies, budgets, and results.

Performs other duties as assigned.

Skills

Excellent verbal and written communication skills.

Excellent interpersonal and customer service skills.

Ability to successfully multi-task and manage multiple projects simultaneously.

Strong knowledge of marketing strategy (with a strong emphasis on digital), trends and tools.

Excellent organizational skills and attention to detail.

Strong analytical and problem-solving skills.

Strong supervisory and leadership skills.

Ability to create, implement and monitor budgets.

Thorough understanding of principles and methods used to promote, display, and sell products and services.

Proficient with Microsoft Office Suite or related software.

Key Performance Indicators (kpi)

Strategic Management

Be an engaged thought partner to the marketing team

Drive marketing strategy and results

Generate and implement new marketing strategies to increase Company profitability

Goals setting and performance measurement

Set marketing team goals and establish effective performance metrics (KPI’s)

Demonstrate strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives

Identify new areas of opportunity beyond current organizational thinking

Collaboration

Serve as a liaison and point of contact within the marketing organization for cross functional partners, acting as a project manager to evaluate, prioritize, develop, manage, implement and test marketing initiatives

Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into strategic marketing initiatives

Manage all aspects of the analytics related to strategic marketing initiatives and communicate relevant information to team members, executive leadership and cross-functional partners

Qualifications And Education Requirements

Bachelor’s degree in Business, Marketing or related field required; Master’s degree preferred.

4 years of digital marketing experience

2 years in management or leadership role

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Solid knowledge of website and marketing analytics tools (e.g. NetSuite, Magento, Bronto and Google)

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate across multiple different customer segments and audience types

Customer oriented, results driven

Ability to collaborate with cross-functional teams

Physical Requirements

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds if needed.

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