Senior Product Marketing Manager
, CO, United States
What you’ll do
We're looking for a dynamic Senior Product Marketing Manager to join the EQL team, who will serve as the driving force behind our product marketing endeavours. This role offers significant ownership and impact as the third full-time marketing hire, collaborating with a product team that is focused on building a new type of commerce—rethinking what it means for brands to launch and maximize the passion surrounding the world’s hottest products. As part of this role, you’ll own and execute your strategy, ensuring EQL’s products resonate with our target audience and contribute to EQL’s growth. Bonus points if you can bring experience with brand or digital marketing strategy, too. You'll shape a future where commerce is driven by passion. If you’re ready to make your mark, there’s a lot that goes into it, including but not limited to:
Develop and own the comprehensive product marketing strategy and approach that aligns with business objectives.
Deeply understand our products, the market, our audiences, with research and interviews, identifying insights and opportunities
Work closely with product teams to define positioning, messaging, and go-to-market plans and activities
Lead product launches and coordinate all aspects of launch activities, including messaging, positioning, pricing, and sales training
Become the subject matter expert on our products for internal and external stakeholders
Coordinate, plan, and manage product-related campaigns, marketing collateral, and sales enablement materials
Work closely with the product team to drive strategic marketing initiatives, growth experiments, and champion of the EQL brand
Ensure we’re driving growth and brand best practices across the partner and fan experience
Analyze and report on marketing performance, share learnings, and optimize future efforts
Who we look for
We focus on hiring values-aligned people because we believe the right person can learn everything to be successful in their role. We know that self-belief plays a big part in what you apply for, so we encourage everyone to apply even if they feel nervous about doing so. We don’t require degrees for any roles and we won’t pass judgement on career gaps or changes!
We believe you’ll succeed in this role if you have:
Proven success in product marketing within the technology or SaaS industry, demonstrating a strong track record of achievement.
Deep understanding of product marketing principles, encompassing market analysis, positioning, messaging, and go-to-market strategy.
Ability to not only strategize but also roll up sleeves and execute effectively, consistently delivering high-quality output.
Familiarity with brand marketing and/or digital marketing channels and strategies.
Strong analytical skills to interpret data and insights, facilitating informed decision-making and strategic planning.
Excellent communication and presentation skills, enabling the clear and compelling articulation of complex concepts.
Ability to collaborate effectively with cross-functional teams, particularly Product, Engineering, and Revenue, to influence without direct authority.
Highly organized with strong project management skills, adept at managing multiple priorities in a dynamic, fast-paced environment.
Enthusiasm for technology and innovation, driven by a desire to lead positive change in the industry.
What we offer
Fairness is not just something for our fans and retailers - it’s part of who we are which is why:
We provide equity in EQL - we want our team to have skin in the game and to be as invested as we are in EQL’s success. We want the people that will make EQL successful to share in that success
We provide competitive compensation and evaluate the market to ensure that remains true. The salary range for this position is $130,000 - 140,000 USD
We provide a flexible work environment because we understand that everyone works differently and want to support our team to be their best
We provide generous time off above and beyond what we are required to because we know that well-rested people make better decisions and are more engaged - when you thrive we thrive
When you want to collaborate in person with other humans, we have a workplace that welcomes the whole team including their furry friends.
At EQL, diversity, equity and inclusion are fundamental to how we grow and operate our business. We’re building a diverse workforce that cultivates and supports all individuals. We believe a culture of equality creates a stronger work environment for all employees and that we are all accountable for encouraging and celebrating diverse voices. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, colour, gender, sexual orientation, age, disability status, marital status, caring responsibilities, pregnancy status, religion, political opinion, national or social origin.
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